Profile

Nicole Shapiro is Director, Consulting Practice at Kantar. She is passionate about unlocking growth and opportunities for brands and businesses. She's an experienced brand specialist having worked across a host of industries and clients. With a passion for brand and business, she loves solving difficult questions and challenges.
The evolving Afro-Feminine: how to win with African women to unlock brand growth #WhatAfricanWomenWant
The evolving Afro-Feminine: how to win with African women to unlock brand growth #WhatAfricanWomenWant

For many brands, women represent an opportunity for growth and influence, but few truly understand and resonate with this market. In Africa, this is no different, and a trickier feat - with additional layers and dynamics of this cohort to consider......

Nicole ShapiroBy Nicole Shapiro, Issued by Kantar 6 Aug 2021

Beats by Dre.
Building your brand through the power of storytelling

People love stories and, for as long as people have walked the earth, across all cultures, storytelling has been an important fabric of society...

Nicole ShapiroBy Nicole Shapiro 2 Feb 2017

Brand building in recessionary times - is your brand geared to weather the storm?
Brand building in recessionary times - is your brand geared to weather the storm?

Turbulence. It's a word that's on everyone's lips at the moment - from the highest rated economists, to businesses of all sizes, to the man on the street...

Nicole ShapiroBy Nicole Shapiro 5 Oct 2016

Mastering the power of premium brands for growth
Mastering the power of premium brands for growth

Simply put, premium is powerful. Successful premium brands demand higher margins and often become an aspirational pinnacle for consumers...

Nicole ShapiroBy Nicole Shapiro 19 Oct 2015

The real face of Mzansi families
The real face of Mzansi families

The importance of family for marketers and brand managers is undisputed. They are our bread and butter; from the life policy that leaves a lasting legacy for loved ones to the frozen vegetables we want on their dinner tables...

Nicole ShapiroBy Nicole Shapiro 16 Jul 2015

Mastering innovation for growth
Mastering innovation for growth

Innovation. It's a buzzword on everyone's lips; a strategic priority of many organisations; and what many consider the ultimate driver to unlocking growth. Those who get it right - the Apples, FNBs and Googles of the world - make it look easy...

Nicole ShapiroBy Nicole Shapiro 29 Jun 2015

Next >
Let's do Biz