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SOUTH AFRICA

Kantar study looks at changing media consumption
Kantar study looks at changing media consumption

Kantar's recent Media MasterChef webinar unpacked Kantar's Media Reactions study, letting us in on the secret ingredients for media success in SA...

Jessica TennantBy Jessica Tennant 22 Nov 2021

SOUTH AFRICA

SA research - It's time for collaboration
SA research - It's time for collaboration

Many will remember 2013 as the start of the collapse of single source data in South Africa. We watched with disbelief the collapse of single source data and the demise of Saarf (SA Advertising Research Foundation)...

Karen PhelanBy Karen Phelan, Issued by Advertising Media Forum 25 Oct 2021

SOUTH AFRICA

Ah, Africa! One step forward, two beats ahead with Africa Life by Kantar
Ah, Africa! One step forward, two beats ahead with Africa Life by Kantar

The insights into our brand-new Africa Life study are exciting because they profoundly challenge us as growth experts and progress-seekers...

Ndeye DiagneBy Ndeye Diagne, Issued by Kantar 16 Sep 2021

SOUTH AFRICA

#Exclusive: Greg Potterton talks Nude beginnings - the launch of an ethnographic, market research agency
#Exclusive: Greg Potterton talks Nude beginnings - the launch of an ethnographic, market research agency

Greg Potterton shares more about the recently launched ethnographic, market research agency called Nude...

Evan-Lee CourieBy Evan-Lee Courie 19 Jul 2021

SOUTH AFRICA

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Agency Scope fieldwork digs deep

Specialist researchers are currently undertaking the fieldwork that will result in a highly anticipated Agency Scope...

Johanna McDowellBy Johanna McDowell 25 Jun 2021

SOUTH AFRICA

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Agency Scope Insights: How client-agency relationships in Brazil and China compare

Brazil and China show some similarities and huge differences when analysing marketers' investment in communications and clients' relationships with agencies and other partners...

Johanna McDowellBy Johanna McDowell 29 Apr 2021

SOUTH AFRICA

Boosting brand purpose by solving value-action gaps in Africa
Boosting brand purpose by solving value-action gaps in Africa

How do corporations best articulate and act upon their brand purpose, as the interface between corporations and society? By solving the value-action gap, writes Kantar's Adeola Tejumola...

Adeola TejumolaBy Adeola Tejumola, Issued by Kantar 25 Mar 2021

SOUTH AFRICA

Which will cost more - research or no research?
Which will cost more - research or no research?

With an increased range of disciplines for marketers to take into account, knowing which research firms have the experience you need is vital for getting it right the first time...

Johanna McDowellBy Johanna McDowell 19 Jan 2021

AFRICA

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent
From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

Kantar's Covid-19 tribes, an offshoot from wave six of the global Barometer study into how the pandemic affected consumer behaviour, attitudes and expectations across 60+ markets including Kenya and Nigeria, reveals what marketers need to consider to...

Ndeye DiagneBy Ndeye Diagne, Issued by Kantar 28 Oct 2020

SOUTH AFRICA

New study aimed at assessing damage caused to market by pandemic
New study aimed at assessing damage caused to market by pandemic

Percy Shangase, founder of Amashuku Marketing Solutions recently announced that the company will undertake a study to help brands, schools and companies to get an aerial shot of the market, assess the damage caused by the pandemic and align their...

Juanita PienaarBy Juanita Pienaar 23 Sep 2020

SOUTH AFRICA

Screengrab from the Clicks website.
How conducting solid research could have prevented the Clicks fiasco

Percy Shangase, managing owner of Mashuku Marketing Solutions, writes that the repercussions that Clicks is currently undergoing are as a result of not conducting ad-testing, exercising due diligence and at the very least understanding their...

Percy ShangaseBy Percy Shangase 7 Sep 2020

SOUTH AFRICA

Photo by  on .
Brands need to relook the value of research

Percy Shangase, managing owner of Mashuku Marketing Solutions, writes that stronger marketing tactics backed by effective, and relevant research will inform the direction brands ought to take during these uncertain times...

Percy ShangaseBy Percy Shangase 2 Sep 2020

SOUTH AFRICA

Marketers in Latam estimate a period of less than 6 months for the recovery of advertising investment
Marketers in Latam estimate a period of less than 6 months for the recovery of advertising investment

85% of marketers declare that they have reduced their investment in advertising since the start of the crisis caused by Covid-19, mainly in durable consumption goods, government and NGOs...

Johanna McDowellBy Johanna McDowell 27 Aug 2020

SOUTH AFRICA

Photo by  on .
Death of the dinosaurs... in the research world

Mike Broom, CEO at infoQuest (formerly PSA) writes that an unforeseen consequence of the pandemic for the marketing industry has been the welcome slaying of some of the surviving dinosaurs in the research world...

mike broomBy mike broom 4 Aug 2020

SOUTH AFRICA

#NedbankIMC2020: Marketing works... but what about during the pandemic [Part 2]
#NedbankIMC2020: Marketing works... but what about during the pandemic [Part 2]

Verusha Maharaj, advertising and marketing lead at Deloitte Consulting unpacks how marketers can retain their existing customer base and embrace the new and also elaborates on how they can start building trust and get consumers to fall in love with...

Juanita PienaarBy Juanita Pienaar 28 Jul 2020

AFRICA

Not ready...? Get set, go! An Africa recovery playbook
Not ready...? Get set, go! An Africa recovery playbook

There's no set Africa 'recovery playbook'. Our experts at Kantar have curated a set of insights which will surely help one see opportunities that the Covid-19 crisis, as other common crises, bring to brands, businesses and society at large...

Ndeye DiagneBy Ndeye Diagne, Issued by Kantar 2 Jun 2020

SOUTH AFRICA

Data shows lockdown sucks... literally!
Data shows lockdown sucks... literally!

Recent breaking news from Takealot who released figures on its top 10 hottest-selling products since restrictions were lifted on 14 May. Special mention was made of 'unexpected items' like non-alcoholic beer, but the one that caught my eye was the #1...

By Brandon de Kock, Issued by BrandMapp 26 May 2020

SOUTH AFRICA

2020 2.0, the new normal and what's next for brands [Part 2]
2020 2.0, the new normal and what's next for brands [Part 2]

"It feels like we started this year in January with huge excitement and goals. Kids went back to school, we got on with work and before we knew it, we kind of had to stop again and our path has completely altered. So, really, it's about what's next...

Jessica TennantBy Jessica Tennant 21 May 2020

GLOBAL

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A moment of reckoning for business

As the Covid-19 pandemic disrupts lives and damages economies, society is looking to big business for leadership and solutions. So far, however, the private sector has not lived up to expectations, Edelman's most recent Trust Barometer data shows...

Jordan RittenberryBy Jordan Rittenberry 21 May 2020

SOUTH AFRICA

Kevin Kruger
Path to business success: Swift agility and innovation in Covid-19

Bill Gates rightly stated that "success today requires the agility and drive to constantly rethink, reinvigorate, react, and reinvent." This is no truer than in today's world of business un-usual...

Kevin KrugerBy Kevin Kruger, Issued by BMi Research 20 May 2020

SOUTH AFRICA

2020 2.0, the new normal and what's next for brands [Part 1]
2020 2.0, the new normal and what's next for brands [Part 1]

"It feels like we started this year in January with huge excitement and goals. Kids went back to school, we got on with work and before we knew it, we kind of had to stop again and our path has completely altered. So, really, it's about what's next...

Jessica TennantBy Jessica Tennant 13 May 2020

SOUTH AFRICA

Agency Scope Insights: Marketing spend per platform and who takes the lead - the latest view
Agency Scope Insights: Marketing spend per platform and who takes the lead - the latest view

The chart below details what the average investment in marketing communications is as a percentage of the client company's turnover...

Johanna McDowellBy Johanna McDowell 30 Apr 2020

SOUTH AFRICA

IAB report surveys the local digital landscape
IAB report surveys the local digital landscape

Some high-level findings from the IAB SA Digital Landscape Report for 2020, as presented by Ryan Smit, MD at BMIT and head of the Measurement Council for the IAB...

Jessica TennantBy Jessica Tennant 29 Apr 2020

SOUTH AFRICA

PwC, IAB release latest Internet Advertising Revenue Report
PwC, IAB release latest Internet Advertising Revenue Report

Some trends revealed through the latest Internet Advertising Revenue Report, conducted by PwC and sponsored by the IAB SA...

Jessica TennantBy Jessica Tennant 28 Apr 2020

SOUTH AFRICA

Agency Scope Insights: Media agencies to watch
Agency Scope Insights: Media agencies to watch

Following the Agency Scope study conducted late in 2019 and with results presented early this year, Scopen has announced its media agencies to watch and follow in South Africa...

Johanna McDowellBy Johanna McDowell 9 Apr 2020

SOUTH AFRICA

Agency Scope Insights: Creative agencies to watch
Agency Scope Insights: Creative agencies to watch

Following the Agency Scope study conducted late in 2019 and with results presented early this year, Scopen has announced its creative agencies to watch and follow in South Africa...

Johanna McDowellBy Johanna McDowell 2 Apr 2020

SOUTH AFRICA

Agency Scope Insights: Independent creative agencies to watch
Agency Scope Insights: Independent creative agencies to watch

Following the Agency Scope study conducted late in 2019 and with results presented early this year, Scopen has announced its independent creative agencies to watch and follow in South Africa...

Johanna McDowellBy Johanna McDowell 26 Mar 2020

SOUTH AFRICA

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Agency Scope Insights: Marketing and communication budget increases by 78%

The Agency Scope South Africa (2019/20) report finds that marketers invested R204,040,000 into marketing and communication in 2019, working mainly with different specialised agencies...

Johanna McDowellBy Johanna McDowell 5 Mar 2020

SOUTH AFRICA

You X Ventures via .
Why small emerging research firms are cracking giant insights

Global research houses have been failing the industry somewhat when it comes to unearthing gold nuggets that embody the mass-market consumer's perceptions. Thato Tshabalala shares some points of interest he believes will shed more light on this...

Thato TshabalalaBy Thato Tshabalala 3 Dec 2019

SOUTH AFRICA

Cesar Vacchiano, president and CEO of Scopen International. Image source: Scopen .
Scopen's Cesar Vacchiano analyses the 2019 Agency Scope Study

Juanita Pienaar chats to president and CEO of Scopen International, Cesar Vacchiano, who visited South Africa earlier this month to present the findings from the recent Agency Scope Study...

Juanita PienaarBy Juanita Pienaar 22 Nov 2019

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