Brandon de Kock

Director of Storytelling at WhyFive Insights
Location:South Africa


Brandon de Kock is an award-winning author, photographer, editor, and speaker who is director of storytelling for WhyFive Insights.
Data shows lockdown sucks... literally!

Recent breaking news from Takealot who released figures on its top 10 hottest-selling products since restrictions were lifted on 14 May. Special mention was made of 'unexpected items' like non-alcoholic beer, but the one that caught my eye was the #1 best seller in the first week of freedom... vacuum cleaners...

By Brandon de Kock, Issued by WhyFive Insights 26 May 2020

#BizTrends2018: Three things you have to know about your customers in 2018

There are clear super-trends that determine what people need, what they think and how they are likely to behave. Here then are the 'big three' undercurrents all marketers and brand owners should bear in mind when trying to guess what to do next...

By Brandon de Kock 8 Jan 2018

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