IAB SA held an Insight event earlier today to address the topic of benchmarks - asking marketers if theirs is in line with new industry standards. During a panel discussion, the audience received some great tips to help re-evaluate their benchmarking to ensure success. Coverage on Bizcommunity soon.
In the spirit of Mandela Day, Bizcommunity staff members volunteered to spend time with learners at Manenberg Primary School in Cape Town. The volunteers interacted and read to 70 learners between Grades R-1. The school is part of the Western Cape Education Department's literacy programme and is an ongoing project in underprivileged communities. In the wise words of the late Nelson Mandela, "Education is the most powerful weapon which you can use to change the world."...
Media Tech Africa 2019 is a biennial trade show that brings creative thought to life within six verticals: broadcast - TV and radio; film and video production; digital media; pro-Audio - lighting - staging; audiovisual integration; and studio - recording - DJ.
A total of 173 Pencils were handed out at the 2019 D&AD New Blood Awards, which was held in London, England. Representing South African talent, Bernice Puleng Mosala of Vega School in Johannesburg received a Yellow Pencil for her Rexona #MoveAgainstAnxiety campaign.
The winners of the final instalment of the Apex Awards were recently announced in Johannesburg. Ogilvy South Africa and Kimberly-Clark received the Gold Apex and the Grand Prix for their 'Making them Move to Huggies' campaign.
The inaugural Marketing Achievement Awards took place at Sun City on 27 June. Below are images of the winners. To read more about the Marketing Achievement Awards and to view the full list of winners, click here.
The 66th annual Cannes Lions Festival of Creativity had its final evening on 21 June 2019. The 2019 Film Lions, Sustainable Development Goals (SDG) Lions, Glass Lions, Titanium Lions, and the Young Lions winners were announced during the final Cannes Lions award ceremony. Below are images of the evening and the closing party. For more on the fifth and final day, click here....
Day four of the 2019 Cannes Lions International Festival of Creativity closed with the awarding of the grand prix winners of the Brand Experience and Activation Lions, Mobile Lions and Radio and Audio Lions. The Brand Experience and Activation Lions (Experience Track) celebrates creative, comprehensive brand building through experience design, activation, immersive, retail and 360° customer engagement.
Mobile Lions (Communication Track) awards device-driven creativity. While Radio and Audio Lions (Communications Track) celebrates creativity for the airwaves and audio content....
The third day of the Cannes Lions Festival of Creativity took place yesterday, 19 June. Below are images of the Reach Lions winners that were announced on the day. To read more about the winners and the third day of the festival, click here.