Karen Phelan

Karen Phelan

Media director & founding partner of Full Circle Media
Location:South Africa

Profile

Media director and founding partner of Full Circle Media (www.fcm.co.za), part of Aegis Media, Karen Phelan has over 23 years of industry experience and has always focused on the media side, especially her personal love, the research side. In addition to her daily business activities, she is also the Cape Town chair of the Advertising Media Forum. Contact her on tel +27 (0)21 5266 258 or email az.oc.mcf@nerak.
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SA research - It's time for collaboration
SA research - It's time for collaboration

Many will remember 2013 as the start of the collapse of single source data in South Africa. We watched with disbelief the collapse of single source data and the demise of Saarf (SA Advertising Research Foundation)...

Karen PhelanBy Karen Phelan, Issued by Advertising Media Forum 25 Oct 2021

[2012 trends] GFC's impact on media-marketing arena
[2012 trends] GFC's impact on media-marketing arena

There are a number of trends forecast for 2012 that will have an impact on all facets of the media-marketing arena.

Karen PhelanBy Karen Phelan 18 Jan 2012

Where have all the TV ratings gone?
Where have all the TV ratings gone?

Predicting the future in an industry governed by constant change is a bit like walking cross a partially frozen lake, with spider web cracks clearly evident.

Karen PhelanBy Karen Phelan 26 Jul 2011

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