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RAPT BizTrendsTV: Li Ndube on Afro-optimism - African growth vs Western degrowth

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See: Telkom launches smart agritech initiative for wine industry innovation

See: Telkom launches smart agritech initiative for wine industry innovation

RAPT BizTrendsTV: Li Ndube on Afro-optimism - African growth vs Western degrowth

See: Argus Fertilizer Africa Conference addresses trade disruptions and climate challenges

See: Argus Fertilizer Africa Conference addresses trade disruptions and climate challenges

#BizTrends 2025: Google's Alex Okosi – Africa, an opportunity more than a challenge

Checkers expands Sixty60 through new e-commerce website

Checkers expands Sixty60 through new e-commerce website

Source: © 123rf Essi Koster, paid media specialist at Special Effects Media, gives some key considerations around video content and how brands can harness this engaging format to achieve their marketing goals

How business can harness video content to to achieve its marketing goals

By Essi Koster 4 Mar 2025

A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Inside Effie’s winning strategies: The hallmarks of an effective campaign

By Danette Breitenbach 28 Feb 2025

More news

#OrchidsandOnions: GWM appeals to hardcore 4x4 consumers with Chuck Norris-inspired ad

#OrchidsandOnions: GWM appeals to hardcore 4x4 consumers with Chuck Norris-inspired ad

Brendan Seery 18 Nov 2024

Assegai Awards 2024: Celebrating South Africa’s finest in integrated and direct marketing

Assegai Awards 2024: Celebrating South Africa’s finest in integrated and direct marketing

DMASA 15 Nov 2024

The winners of the second Annual Shopper Marketing Awards by Shop! South Africa, which represents SA’s shopper and retail environment industry, have been named. Pictured Tradeway and clients (Image supplied)

2nd Annual Shopper Marketing Awards winners

15 Nov 2024

Source: © 123rf South Africans are demonstrating resilience and adaptability in response to inflationary pressures, but this has led to a decline in alcohol and fast food purchases

Inflationary pressures see alcohol and fast food purchases decline

Danette Breitenbach 12 Nov 2024

Shein partners with TikToker Sphokuhle Ntshalintshali for Black Friday Look-Book

Shein partners with TikToker Sphokuhle Ntshalintshali for Black Friday Look-Book

11 Nov 2024

Rihanna was interviewed by kid influencer. Source: Puma

How kid influencers stole the show at Rihanna’s Fenty x Puma launch

Karabo Ledwaba 29 Oct 2024

In a SA first for retail, Checkers Sixty60 has taken to the skies (image supplied)

A SA retail first, Checkers Sixty60 "lifts" off and takes to the sky

25 Oct 2024

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

A Comic Con experience: Platforms change but the basic rules of marketing don’t!

Eve Pennington 23 Oct 2024

Ogilvy brings 19 Loeries home with its clients at the 2024 awards

Ogilvy brings 19 Loeries home with its clients at the 2024 awards

Ogilvy South Africa 23 Oct 2024

Limited-edition Oreo Coca-Cola biscuit launches

Limited-edition Oreo Coca-Cola biscuit launches

21 Oct 2024

Mike Abel, The Up&Up Group executive chairman, reflects on The Up&Up Group’s decision to buy back all the equity in the previous M&C Saatchi Group South Africa from the global M&C Saatchi Plc (Image supplied)

Exclusive: Mike Abel, The Up&Up Group - Ons weet wat ons weet: There’s never been a better time to invest in SA

Mike Abel 17 Oct 2024

Ogilvy celebrates two industry greats at the Loeries

Ogilvy celebrates two industry greats at the Loeries

Ogilvy South Africa 14 Oct 2024

All the winners from the third Annual DStv Content Creator Awards(Image supplied)

Winners shine at the third Annual DStv Content Creator Awards

14 Oct 2024

Roanna Williams, chief creative officer and co-founder of Boundless with Ben Wagner

Birdwatching at The Loeries Episode 3: The Energy Episode

12 Oct 2024

Source: © Gallo Images Joe Public is the Loeries Awards Agency of the Year

#Loeries All the winners, Agency of the Year is Joe Public

11 Oct 2024

Source: © Gallo Images Lanre Adisa, Founder/Chief Creative Officer of Noah’s Ark communications based in Lagos, Nigeria.

#Loeries: How Noah’s Ark turned Airtel into Nigeria’s most loved brand

Danette Breitenbach 11 Oct 2024

Neo Segola, chief creative officer, Le Pub / Publicis Groupe and Ben Wagner

Birdwatching at The Loeries Episode 2: The Emotion Episode

11 Oct 2024

Source: © Gallo Images The Creative Circle hosted a panel discussion on the state of SA's advertising industry

#Loeries: The state of advertising in SA - Ambition. Deliberate. "Let's go, let's do it"

Danette Breitenbach 11 Oct 2024

The Oppo photography masterclass From Art to AI was panelled by seasoned creative professionals. Source: Gallo Images

#Loeries: The joy and anxiety in the age of AI

Lindsey Schutters 11 Oct 2024

The International Seminar of creativity is a highlight on the Loereis Creative Week calendar (Image supplied)

#Loeries: International Seminar of Creativity and last night of Awards coming up

11 Oct 2024

Source: © Gallo Images (Left) Preetesh Sewraj, CEO The Loeries, (centre) Bridget Harpur, head of marketing: Volkswagen South Africa was named Marketer of the Year, and (right)
Kabelo Moshapalo, incoming Loeries Chairperson and CCO Ogilvy Johannesburg

#Loeries: All the winners, VW's Bridget Harpur named marketer of the year

10 Oct 2024

Source: © Gallo Images SABC presenters were on one of the masterclass panels.

#Loeries2024: How TikTok and SABC use co-creation to enhance brand loyalty and community

Karabo Ledwaba 10 Oct 2024

Nkanyezi Masango is Chief Creative Officer for Dentsu Creative and B2B creativity jury member this year with Ben Wagner, host of Birdwatching at The Loeries (Image supplied)

Birdwatching at The Loeries Episode 1: That 5 percent difference and more

10 Oct 2024

Source: © Gallo Images The Student Expo is an important part of Loeries Creative Week. This year the Expo is sponsored and powered by Publicis

#Loeries Student Expo inaugural launch brings students and agencies together

Danette Breitenbach 10 Oct 2024

Source: © Gallo Images the excitement is real as Loeries Creative week kicks off

#Loeries: “The most fun you can have and still call it work*”

10 Oct 2024

Source: © Gallo Images Numerous events are taking place today at the Homecoming Centre including Masterclasses

#Loeries Creative Week: First Awards evening beckons

10 Oct 2024

Source: © Gallo Images The Mayor of the City of Cape Town welcomes Africa and the Middle East’s best creatives and agencies to the City as well as international jury presidents from around the world to the City at the Mayor's Brunch

#Loeries and Cape Town: A perfect fit says Mayor Geordin Hill-Lewis

Danette Breitenbach 10 Oct 2024

Loeries Creative Week 2024 honours unyielding creative spirit across Africa and the Middle East

Loeries Creative Week 2024 honours unyielding creative spirit across Africa and the Middle East

Loeries 8 Oct 2024

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