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Adidas' brand sentiment plummets after dropping Bella HadidDanette Breitenbach

Source: © Sky News With several premium sports events occurring throughout the year, such as last year's Rugby World Cup, sports fans' attention is increasingly divided

Premium sports events make brands work harder for fans attention

Source: © Frenchly On the eve of the Paris Olympics, Neil Jankelowitz group CEO of Mohau Media Group (MMG) unpacks the role of sponsorships and innovative fan engagement

#Paris2024: The Olympics - A unique sponsorship and innovative fan engagement opportunityNeil Jankelowitz

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

Pens for pupils

11 Jan 2006

RAM: One great delivery after the other

MSC Sports 12 Dec 2005

World Cup soccer marketing - Puma plenty; Adidas, ja well...

17 Nov 2005

SA Rugby waits for 2011 bid results

10 Nov 2005

Standard Bank and French government to present Picasso in Africa

7 Nov 2005

Vodacom scrums down with WP rugby

30 Oct 2005

Fanta teams up with MTV

27 Oct 2005

Liberty Life sponsors Wanderers

23 Oct 2005

Build it lays foundations for soccer

28 Sep 2005

Sponsorship - is there room for improvement?

Justin Sampson 25 Sep 2005

Cricket gets R125 million boost from Standard Bank

22 Sep 2005

Loftus the home of the Bulls

1 Sep 2005

Cell C brings you the sounds of our cities

27 Jul 2005

SA fashion week set to be a Regal affair

20 Jul 2005

New sponsorship book mixes controversy, new thinking and practical skills

17 Jul 2005

Gold Reef City hosts Idols 3

12 Jul 2005

Finding educational value in corporate sponsorships

Alda Heunis 3 Jul 2005

Sport sponsorship is about more than just winning

Steve Rawsthorn 23 Jun 2005

Asthmatic athlete a PR success

22 Jun 2005

Motorola betting on the Durban July

21 Jun 2005

Castle backs the Springboks

20 Jun 2005

Singing for life

2 May 2005

Shaving away disease

25 Apr 2005

Nokia celebrates with MTV's first pan-African music channel

4 Apr 2005

SA Fashion Week signs up new sponsor

4 Apr 2005

Sanlam and Variety Club tackle critical issues on charity funding

Variety Club S.A 17 Mar 2005

Cape Getaway Show has new partner

7 Mar 2005

Coty announces licensing agreement with David & Victoria Beckham

1 Mar 2005

Sasol and SAFA pave the road for Amaglug-glug to the Beijing Olympics

28 Feb 2005

PUMA signs Schalk Burger

28 Feb 2005

More Sponsorship news

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RAM: One great delivery after the other

MSC Sports 12 Dec 2005

World Cup soccer marketing - Puma plenty; Adidas, ja well...

17 Nov 2005

SA Rugby waits for 2011 bid results

10 Nov 2005

Standard Bank and French government to present Picasso in Africa

7 Nov 2005

Vodacom scrums down with WP rugby

30 Oct 2005

Fanta teams up with MTV

27 Oct 2005

Liberty Life sponsors Wanderers

23 Oct 2005

Build it lays foundations for soccer

28 Sep 2005

Sponsorship - is there room for improvement?

Justin Sampson 25 Sep 2005

Cricket gets R125 million boost from Standard Bank

22 Sep 2005

Loftus the home of the Bulls

1 Sep 2005

Cell C brings you the sounds of our cities

27 Jul 2005

SA fashion week set to be a Regal affair

20 Jul 2005

New sponsorship book mixes controversy, new thinking and practical skills

17 Jul 2005

Gold Reef City hosts Idols 3

12 Jul 2005

Finding educational value in corporate sponsorships

Alda Heunis 3 Jul 2005

Sport sponsorship is about more than just winning

Steve Rawsthorn 23 Jun 2005

Asthmatic athlete a PR success

22 Jun 2005

Motorola betting on the Durban July

21 Jun 2005

Castle backs the Springboks

20 Jun 2005

Singing for life

2 May 2005

Shaving away disease

25 Apr 2005

Nokia celebrates with MTV's first pan-African music channel

4 Apr 2005

SA Fashion Week signs up new sponsor

4 Apr 2005

Sanlam and Variety Club tackle critical issues on charity funding

Variety Club S.A 17 Mar 2005

Cape Getaway Show has new partner

7 Mar 2005

Coty announces licensing agreement with David & Victoria Beckham

1 Mar 2005

Sasol and SAFA pave the road for Amaglug-glug to the Beijing Olympics

28 Feb 2005

PUMA signs Schalk Burger

28 Feb 2005

Puma scoops Bafana Bafana stars

15 Feb 2005

Internet Solutions goes sponsorship 'crazy'

15 Feb 2005

T-Systems sponsors SA's America's Cup team, Shosholoza

13 Feb 2005

Working out really pays off this summer!

27 Jan 2005

Big brand battle for 2010 FIFA World Cup sponsorships

2 Dec 2004

Sasol fuels SA Rugby with R120 million

28 Oct 2004

A memorial to life in black & white

21 Oct 2004

2004 Business Day/BASA Awards call for entries

21 Oct 2004

Sponsorship needs to be there at the start of the race

Richard Clarke 1 Sep 2004

Yfm partners with the arts

12 Aug 2004

adidas proudly sponsors the South African Olympic Team

26 Jul 2004

More Sponsorship news

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