The Covid-19 pandemic is a global health and societal emergency that requires effective immediate action by governments, businesses and individuals. The WHO states that businesses have a key role to play in minimising the likelihood of transmission and impact on society. Early, bold and effective action will reduce short-term risks to employees and long-term costs to businesses and the economy.
Speaking from Johannesburg, Brand South Africa chairperson, Thandi Tobias-Pokolo said that the President’s declaration was a significant milestone in taking urgent and drastic measures to manage the disease, protect citizens, and reduce the impact of the virus on our society and economy.
The fact that we have imposed a travel ban on foreign nationals from high-risk countries such as Italy, Iran, South Korea, Spain, Germany, the United States, the United Kingdom and China as from 18 March 2020 demonstrates the seriousness of this crisis. It is therefore imperative for us as citizens to take heed and keep ourselves informed about the pandemic. Our National Department of Health has been keeping the nation informed from day one, but we cannot defeat this challenge without every citizen playing their part.Tobias-Pokolo said she was concerned about the distasteful behaviour by some individuals, most notably fake news. “With more than 7,000 lives lost globally, it is inappropriate to spread fake news camouflaged as insights,” she added.
As Brand South Africa, we urge our fellow citizens to remain calm and take all the necessary precautions as articulated at various platforms by the Minister of Health, Dr Zweli Mkhize. During this period, we must invest our efforts in protecting the most vulnerable including children and the elderly. We encourage every person to exercise social distancing. This is where employers also have a role to play in that, workers who render non-essential services should not necessarily be at the office every day and should consider alternative communication tools as a means of managing productivity. As Brand South Africa we have implemented precautionary measures for our employees to manage possible exposure to the virus and potentially infecting others, whilst we try at the same time to meet our official deliverables.To echo the address of the President on Sunday, 15 March 2020, this is indeed a defining moment in our country … a Thuma Mina moment. As a Nation, we will overcome this challenge. When together we all play our parts in acting as one with the shared vision of a healthy and prosperous South Africa, we will indeed succeed. This is the vision of Brand South Africa.
Corona Virus Outbreak 24-hour Hotline Number: 0800 029 999
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Visit the SA Coronavirus website
Visit the National Institute of Communicable Diseases’ http://www.nicd.ac.za/website
