Mxit: The rise and collapse of 'Africa's largest social network'
It is the darling of the South African technology space, proof that a digital African company can play on the international stage. Perhaps even more importantly, it is an inspiration to any number of mobile startups in South Africa and Africa as a whole. Five years later, it's changed ownership, undergone wide-scale retrenchments, and its user numbers are believed to have fallen even lower than it's willing to admit.
![Mxit: The rise and collapse of 'Africa's largest social network'](https://biz-file.com/c/1503/262556.jpg)
So where did it all go so wrong? And how did it happen so quickly?
"As Memeburn's investigations reveal, it has been a story of a massive drop and confusion around its user numbers over a span of ten years, intense international competition, and a smartphone revolution that appears to have left a company whose success was built largely on feature phones, behind the times."
Continue reading the full article here.
![Stuart Thomas](https://biz-file.com/b/1504/495597-140x210.jpg?1)
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