Events branding promotes Foodcorp Milling

"We elected to partner with Beeld because apart from being a highly credible South African newspaper, its Beeld Trophy product enables the paper and partners like ourselves to become involved at a school level. This enables us to focus on long-term relationships with future consumers and build a connection with our brands," says senior brand manager for Supreme Flour and Foodcorp Milling, Liezel van Bergen.

To entrench the Supreme Flour brand in the minds of the young rugby players and their supporters, the company team sold traditional vetkoek filled with either mince or jam and cheese. "As an added incentive for each sale, we gave each rugby player a one kilogram sample flour."

The Safari stall gave all who bought a 2.5-kilogram pack of Safari braai pap a complimentary branded blanket. This initiative was successful and by 10.30am, all the products were sold.

"It was an enjoyable and successful day with opportunities to network and share our brands Supreme and Safari with the rugby teams of EG Jansen and their parents, students and parents from competing schools."