Subscribe & Follow
Trending
Advertise your job vacancies
Jobs
- Campaign Coordinator Cape Town
- Experienced Talent Booker (Agent) Cape Town
- Events Coordinator Johannesburg
- Sales Executive / Design and Display Industry Johannesburg
- Project Manager - Experiential Marketing Midrand
- Business Unit Head / General Manager Johannesburg
Promoted content
Castle Lite sends out cold blast refreshment
Castle Lite has a new campaign to re-introduce its limited edition, resealable Platinum Pack, already hitting the shelves in South Africa.
Becky Opdyke, Castle Lite GM says the brand has positioned itself as the most innovative and premium beer in the market, offering consumers the ultimate in extra cold refreshment. "With the national relaunch of the limited edition Platinum Packs and the unique first-of-its-kind pre-sale option, Castle Lite has reinforced itself as a brand intrinsic of innovation and exclusivity. We are committed to bring the ultimate in cold blast refreshment to our consumers."
The Platinum Edition Pack is now available and sold at Makro, Pick n Pay, Overland Liquors, Liquor Shop, Liquor City, Top Spar as well as selected premium liquor stores nationwide.
The first 1000 packs produced were made available for a limited pre-sale period only on the website, and were delivered directly to the consumer's doorstep. Those who missed the online shopping opportunity still have a chance to win prizes courtesy of the brand's partners.
Related
#BizTrends2025: VML SA's Inga Sikweyiya - What really matters to South African youth in 2025 31 Jan 2025 2nd Annual Shopper Marketing Awards winners 15 Nov 2024 Nando’s and Castle Lite unite in harmonious partnership 26 Jun 2024 Castle Lite named beer partner for Absa Run Your City series for 2024 24 Apr 2024 Assegais announces VW as Marketer of Year and Ogilvy as the Most Effective Agency 13 Nov 2023 Castle Lite teams up with Black Coffee to Lite'n up Jozi 25 Aug 2023
