Subscribe & Follow
Trending
Jobs
- Programmatic Campaign Specialist - OOH Johannesburg
Boomtown internationally recognised for its campaigns
Boomtown Strategic Brand Agency, together with its client, created the NMMU Flash Mob, which was uploaded to YouTube.
"The results of the activation have been incredible, but it has been a culmination of a number of factors. What contributed to this working so well was the bravery of the client and the trust it put in the agency to make a success of this in a medium that it hadn't delved into in past campaigns. The Flash Mob has proven to be a major brand building exercise, both within the institution and worldwide," said Jared Louw, business unit manager at Boomtown.
This award followed the nomination for a Cannes Lions award for a Direct Lion in the Business Products & Services category for the agency's 'Always On' campaign, implemented for global power generation service provider, Aggreko. It was reportedly selected out of 34 301 entries from 87 countries.
![](/res/img/s.gif)