Forecourt Media's general manager David Shmukler says: "When motorists are filling up and having oil, water and tyres checked they have ample dwell time and are generally open to interactive dialogue.
"Forecourt promotions and sampling have proved highly successful, particularly for FMCG products that are available in the adjoining convenience stores."
As Forecourt Media rolls outs its new media offerings, advertisers will be able to 'own' the forecourt environment with an array of innovative media options, reaching motorists at a time when traditional media does not dominate.
"The growth in convenience marketing at the forecourts has given us new impetus to develop additional moments of interaction. We are significantly increasing our footprint in the forecourts," Shmukler says.
