Outdoor ad agency expands locations

“We have boards in many areas but we're concentrating on key, high-development areas,” says Percy Mathabathe, development director at Pezulu Outdoor Advertising. “These are new sites with new infrastructures; they are modern and affordable and they reach more people, with more disposable income, than similar boards in areas such as Sandton.

“Our new locations reach new communities and although we have also ensured that we also reach older, developed markets, we are the tip of the spear in outdoor media reaching newly relevant markets along major arteries with high volumes of consumers with disposable income.”

Pezulu has secured locations and erected boards in Limpopo, Gauteng and the Western Cape, and is expanding into two more highly populated provinces and shortly expanding into international markets.