“Out of home advertising is about positioning the real estate where it will be the most effective,” says Mark Mac Donnell, sales and marketing director, Primedia Outdoor. “With the slow stop-start traffic on our main roads, opportunity to see and absorb advertising communications has increased.
“These spaces are a valuable component in an advertiser's marketing mix, especially since people appear to be spending more time on the roads. We are witnessing increasingly longer drive times in the morning and evening.”
