The Zuma must fall billboard erected in Cape Town a couple of days ago sent tongues wagging in the country with some for it and others against it depending on which side you are in the political landscape.
Either way the campaign was well executed as it has achieved the desired effect. Reports estimate that about R400,000 was spent on the huge canvass displayed on one side of a building and quite frankly this is small change compared to the media coverage it has generated.
The billboard has been featured in print, broadcast and online media outlets and in the process generating millions of rands worth of coverage which is exactly what the initiator intended.
This billboard campaign was destined to be controversial and the initiator spent all of that money with the intention of creating a stir in society while maintaining momentum in the #ZumaMustFall movement as we heard towards the local government elections. What may have started as an advertisement has generated huge PR coverage and can be deemed a success.