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Elon Musk appoints new Twitter CEO
The billionaire announced that Linda Yaccarino, former head of advertising at NBCUniversal, will be responsible for overseeing the site's business operations.
According to reports Yaccarino is expected to commence her new role in six weeks, while Musk will continue to be involved as executive chairman and chief technology officer.
I am excited to welcome Linda Yaccarino as the new CEO of Twitter!@LindaYacc will focus primarily on business operations, while I focus on product design & new technology.
Looking forward to working with Linda to transform this platform into X, the everything app. https://t.co/TiSJtTWuky
— Elon Musk (@elonmusk) May 12, 2023
"Looking forward to working with Linda to transform this platform into X, the everything app," he said on Twitter.
Yaccarino commented: “I’ve long been inspired by your [Musk] vision to create a brighter future. I’m excited to help bring this vision to Twitter and transform this business together.”