Trending
Elections 2024
Jobs
- Social Media Manager Cape Town
- Social Media Specialist Pretoria
- Social Media and Community Manager Weltevreden Park
- Copywriter and Content Producer Cape Town
- Social Media Content Creator West Rand
- Junior Social Media Manager Cape Town
- Customer Sales Consultant Nelspruit
- Content Creator Cape Town
- Social Media Manager Cape Town
- Marketing and Social Media Manager Cape Town
Gorilla wins the Blue Awards Grand Prix with Facebook and Unilever
Gorilla's work for Axe has been awarded the Grand Prix in The Blue Awards, an initiative created in partnership between Unilever and Facebook.
The Blue Awards celebrates outstanding creative on Facebook's platforms.
We're also pretty happy with our award in the Innovation category, where our work for Axe using Instagram Stories was honoured.
We couldn't have done it without the efforts of the PHD team, so a big shout-out to them. You guys rock.
Axe has been on a mission to innovate and experiment this year, playing around with the limitations of what social media can do, particularly Instagram.
Beyond showcasing the product, our goal is to earn the user's interest by supplying content worth engaging with, or intriguing enough to pause while scrolling and watch.
We accomplished it with a variety of formats, including a sticker set on Giphy that users could include in their Stories, content that lets the viewer choose what happens next and creative which breaks the mould (or, in the case of Instagram, the frame).
- Gorilla gets Thirsti25 Mar 08:54
- Gorilla gets off to a 'humming' start with Huletts Sugar31 Aug 08:33
- Gorilla wraps up 2019 with a slew of new accounts19 Dec 10:26
- Gorilla wins the Blue Awards Grand Prix with Facebook and Unilever17 Dec 11:48
- Gorilla wins MMA Smarties Agency of the Year 201802 Nov 12:13