Her post on Facebook quickly went viral and had the nation up in arms, with many saying they would never deal with Jawitz Properties in the future.
According to Hershel Jawitz, CEO of Jawitz Properties in an interview with Gushwell Brooks on Cape Talk last night, Penny Sparrow hasn't been an employee of the company since November last year, but she hasn't removed her title from Facebook, hence the current association with the property firm.
Jawitz said "she is not an employee of our brand" and "we will not tolerate these views and action will be taken to have this sorted out."
Social media crisis management played a big role for many companies in 2015, and it seems like 2016 will be no different.
As Tiffany Markman states "It's only when morons who don't understand how social media works put offensive things on the Internet (because they think Facebook is private) and get publicly shamed, that the employer brand thinks, 'Yikes. How do I distance my company, quickly, from this catastrophe?'"
Listen to the full interview via Soundcloud below:
