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Marketing News South Africa

Our heritage returns to SA

The Ifa Lethu Foundation was established in 2004 for the repatriation of South African heritage materials from across the globe and works created in the townships, mainly in the 60s, 70s and 80s, are being sought for repatriation to South Africa.

Previously known as the Homecoming Foundation, the name was changed earlier this year to reflect the aims of the organisation. Ifa Lethu is a Xhosa expression that means 'our heritage'.

Ifa Lethu CEO Narissa Ramdhani, says: "Ifa Lethu is an initiative specifically tasked with the protection and promotion of an important part of our heritage and is a further indication of our desire to contribute to the healing process in South Africa.

"Hundreds of works - from the visual to the written - were bought by diplomats and other people based in South Africa between the early 1960s and the late 1980s, at a time when few South Africans were buying anything that did not have intrinsic value. For example; while a handful of local artists were able to establish themselves in international markets, a vast majority were not. Their works, however, are an important part of our cultural and artistic heritage.

"Our goal is to repatriate this heritage, which will be a resource for South Africans to see and learn about themselves and the African struggle for dignity and pride."

The project began with the donation of an important collection of art by Australian diplomat Diane Johnstone who served in South Africa in the 1970s and who built strong links with the artists.. Her intention had always been to donate her art collection back to the people of South Africa once the political system had been transformed.

It became apparent that there was a significant body of material - produced over three decades at the height of apartheid, and of great national value - residing in overseas collections and institutions. Aside from the Di Johnstone donation, another important collection previously owned by Bruce Haigh - another Australian diplomat - has also been returned to South Africa.

Ifa Lethu has been endorsed by the Department of Arts and Culture and received the support of the private sector. BHP Billiton has recently become a founder Patron with a pledge of R3 million.

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