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Effie Awards South Africa 2022 judges announced

The Association for Communication and Advertising (ACA) and Effie South Africa are pleased to announce that the jury for the 2022 Effie Awards South Africa has been confirmed. The most effective marketing communications campaigns for the 2022 programme will be announced at the gala awards ceremony to be held in Johannesburg on 27 October 2022.
Effie Awards South Africa 2022 judges announced

Highly regarded across the broader industry, the judges will be tasked with Awarding Ideas that Work®. Members of the jury as announced have extensive experience in the marketing, communications and advertising sector, consisting of industry leaders and trail blazers drawn from a variety of disciplines including strategy, digital, creative, research, media and marketing.

“We are absolutely thrilled at the calibre of judges for this year’s Effie Awards. As a collective they represent a truly diverse and representative selection of the entire sector, consisting of top-level, experienced professionals on both client and agency side. The individuals entrusted with awarding cases represent a variety of advertising and marketing disciplines, key to an effective and equitable process,” says Mathe Okaba, ACA CEO.

Round one of judging to select the shortlist has been completed with the second round scheduled to take place on 24 August. During the second round, all shortlisted campaigns which have proven to be effective and having achieved marketing objectives will be evaluated by a second group of judges. Round two of judging will identify those campaigns that will be recognised as having achieved finalist status and those deserving of being awarded a highly respected Effie Award.

The Effie Awards' top honour, the Grand Effie, will be judged by a third jury. The Grand Effie judging panel consists of C-suite representatives, tasked with awarding the most effective campaign of the year. Grand Effie winners are drawn from cases adjudicated in round two as Effie Gold winners.

“Varied panels adjudicating cases across the first two rounds and Grand Effie ensures that winning cases would have been subjected to extensive rigour throughout the adjudication process. The jury is tasked with the responsibility of maintaining the integrity of the industry’s ability to deliver against business objectives and highlight the benefit to business objectives and bottom line our sector is able to deliver,” concludes Okaba.

The full panel of Effie Awards 2022 judges is as follows:

Amy HarperSenior digital strategist Wunderman Thompson
Angie HattinghStrategic planning directorSuperunion
Arisha Saroop Managing directorThe Media Shop
Atiyya KarodiaStrategy director VMLY&R
Avik SarkarMarketing director Kellogg's SA
Babalwa NyembeziIntergrated Strategy director Wunderman-Thompson
Beyers van der MerweChief executive: MarketingPEP
Bongani ChinkandaManaging director The Brave Group
Brandon GovenderIntegrated executive creative director Joe Public United Durban
Brenda KhumaloFounder and managing directorLobengula Advertising
Brendan Hoffmann Executive creative director Joe Public CPT
Bridget HarpurHead of Marketing Volkswagen SA
Brunella BoamardLead: Brand Integration/Execution Absa
Bruno CosentinoCMO AfricaAB InBev
Buli Ndlovu Executive head of Marketing: Retail and Business Banking Nedbank
Candice GoodmanManaging director Mobitainment
Carl UngererHead of Digital Mediology
Carol Anne Gallarelli Group managing directorOFyt
Daniel Steyn Head of Strategy MullenLowe
Danny de NobregaManaging partnerKilmer & Cruise
Danny Greeff Digital media ownerRebelRebel
Dashni Vilakazi Managing director The Media Shop
Deborah WhitlockIntegrated group account director Joe Public
Derek Coles Managing director McCann1886
Dono WhiteStrategic planning director VMLY&R
Einstein Mwaita Creative director Wetpaint Advertising
Elizabeth Mokwena Marketing director Unilever
Ethel RamosManaging director Avatar PR
Gabi BernsteinStrategy director Gabi Bernstein Consulting
Grace CooperSenior strategist VMLY&R
Ille PotgieterManaging directorM&C Saatchi Abel
Isla Prentis Intelligence lead Park Advertising (Tirisano)
Ivan MorokeCEO Kantar
Jabulani SigegeExecutive creative director Machine
Jaco LintveltIndustry manager Google
Jason HarrisonCo-founder and Group managing director M&C Saatchi Abel
Johanna McDowellFounder and CEOIAS Agency Selection
Justine Drake Executive content directorJohn Brown Media
Kagiso MothapoSenior strategist Brave Group
Katinka Pretorius Managing director Sunshinegun
Katlego Moutlana Chief strategy officerPromise Group
Kevin Ndinguri Managing director UM Africa
Koo GovenderCEODentsu SA
Leigh TaylerIntegrated strategy directorJoe Public
Lesego KotaneManaging director King James
Lesego MoagiMarketing Group executiveThe Building Company
Louise JohnstonManaging director Grey Advertising Africa
Lynne KrawchukVP PR, Media Relations and Digital APO Group
Makosha Maja-RasethabaPartner: head of Strategy M&C Saatchi Abel
Marc AshwellHead of Integrated Marketing RMB (Rand Merchant Bank)
Maxine Selmer-Olsen Strategic planner Grey Advertising Africa/WPP Team Liquid
Megan Mitchell PR and Influence director Old Friends Young Talent (OFyt)
Mia RoetsExperience design directorJoe Public
Michael PearceManaging partnerMediology
Mogorosi Mashilo Founder and director TrendER
Mosala Phillips Chief Marketing officer Old Mutual
Natalie BothaCreative and Media directorKantar
Nkululeko VilakaziCreative director Oliver Marketing (Ustudio)
Parusha PartabGroup Strategy director Wunderman Thompson
Quanita Salie General manager MetaMedia
Raphael Janan KuppasamyArt director Joe Public
Robert GraceCo-founder and head of Strategy M&C Saatchi
Rosemary BaronettiStrategy director King James
Sadika FakirIntegrated Media and Digital director Tiger Brands
Samantha Condon Client partnerDemographica
Sapho DlangamandlaCEOKanaka
Sarvesh SeetaramDirector: Corporate and Group Marketing Strategy Tiger Brands
Shehan Samarasinha Director/chief Strategy officer Triad
Shelley AtkinsonExecutive creative director Murmur
SJ NaudeExecutive creative director Murmur
Talent RupapaDigital planner MetaMedia
Thabang Skwambane Group CEO Nahana Communications Group
Thabiso LawrenceSenior strategic plannerWunderman Thompson
Theo SpencerManaging partner AfricaOliver Marketing (Ustudio)
Thulani SibekoChief Brand and Marketing officer Standard Bank Group
Tshiamo TladiHead of Strategy: Retail and Shopper King James Group
Wendy BedforthBrand directorAB InBev
Wendy BergsteedtGroup head of Marketing Coronation Fund Managers
Xavier OlivierFounder and managing director Dark Matter
Yasmin KathoriaBrand Growth director Kantar Consulting
Zayd AbrahamsCMO/financial consultantFNB
Zizwe VundlaMarketing and Innovation director Diageo South Africa
Zumi NjongweConsumer Communication and Marketing director Nestle ESAR

Effie Awards South Africa is organised by the ACA with sponsors Nedbank, Sanlam, SAB, RMB, Gib, Aon, Investec and Metropolitan.

For more information visit the Effie Awards South Africa website at or visit

Follow @EffieSouthAfrica on Facebook, Instagram, YouTube and @EffieAwardsSA on Twitter to keep up to date on the latest developments.

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