Trending
Elections 2024
Jobs
- Creative/Conceptual Copywriter Cape Town
- Sales Consultant Nelspruit
- Copywriter and Content Producer Cape Town
- Marketing Account Executive Johannesburg
- Marketing Manager George
- Senior Digital Marketing Communications Specialist Cape Town
- Marketing Channel Manager George
- Head of Marketing Johannesburg
- Corporate Fundraising Officer Cape Town
- Account Executive Cape Town
Vicinity 4D: We're not just advertising, we're mining data
These are the four unique data points we harness to drive our business and hit your advertising objectives out the park.
- Geo-Demographic Data
- Intent Data
- Physical Affinity Data
- Past Campaign Data
Together these four data points comprise the ‘Rolls Royce’ of audience targeting available in the SA digital space... and the proof is in the numbers. Let's look at the results we’ve recently achieved in the following sectors:
Hospitality Sector
Past Campaign Targeting – CTR: 21.05%
Motor Sector
Intent Targeting – CTR: 11.01%
Healthcare Sector
Geo-Demographic Targeting – CTR: 14.21%
QSR Sector
Physical Affinity Targeting – CTR: 2.59%
We're not just advertising, we're mining data
Our philosophy is that every time we run a campaign with a client partner we’re not just advertising, we’re mining data. It’s data that will make your next campaign more successful and may just spark the entire strategy of your campaign after that.
Join us on our data journey and see what our four unique data points can do for your brand.
- Meet the contenders: Introducing the official teams for the Vicinity Media Padel League!18 Mar 10:33
- Vicinity: The Year in Data 202320 Feb 09:29
- Is your targeting as accurate as ours? Smash the competition in the Vicinity Media Padel League!19 Feb 10:49
- The power of 1st party data in omnichannel strategy and measurement28 Sep 12:22
- The biggest opportunities that mobile data and location technology offer the OOH and digital OOH industry30 Jun 10:05