Live blogging from MIPCOM 2007

MoCollywood is a two-day celebration of the business of mobile content. Approximately 200 operators, content owners and technology providers are gathering together 2 – 3 October to do business, be inspired, and to learn.

The one-day MediaGuardian Changing Advertising Summit on Thursday, 4 October brings together thought-leaders and decision-makers from the biggest clients, agencies, media owners and solution-providers to examine the challenges of modern advertising and how to engage with consumers in the digital age. They will debate and outline the essential strategies for commercial success in modern advertising.

MIPCOM is a global content event, with Edwards' focus being on new media, marketing and advertising trends.

As not all of us are able to make these trips, Edwards will be your eyes and ears, keeping you up-to-date on all the exciting happenings with a daily posting on http://blog.bizcommunity.com and www.platypusblog.com. Reports will start on Thursday 4 October, so be sure to check in daily!

As well as the daily blogs and reports, Platypus Productions will be hosting two feedback seminars entitled Reshaping Media. These will take place on 7 November 2007 in Cape Town and 22 November in Johannesburg. For more information on these, contact Natalie Hands on +27 (0)21 423 7245 or email .