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Access to information, access to experience and access to a wider network. These are all made possible because of the advancement of technology that we know as new media. With the rise of simulcast events we can’t think of a reason why more brands with such broad footprints wouldn’t consider them as options. A defining factor in the success of virtual events is their wide reach. Read more here: https://www.wrxgrp.co.za/7-things-to-avoid-planning-virtual-event/.