For the modern-day event planner, unconventional eventing is an undeniable trend in the future. Done with a strategy that aims to produce an experience where guests proactively engage with organisers (either directly or indirectly), the setup in this form of event planning is key in determining whether your guests will be able to engage and experience the event like never before. Gone are the days where guests attended events to merely consume information for long periods of time in a conference hall at a generic hotel - contrary to popular belief, the real eventing magic happens outside the boardroom, and choosing an edgy venue is a big part of making that magic happen...
Worx Group is a leading live and virtual experiential agency that combines strategy with design, digital and production, to create effective brand experiences that engage audiences and ensure return on investment.
