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Magazines ABC Q1 2023: Some good increases as magazines consolidate

By Danette Breitenbach

23 May 2023

There are some good increases in the Audit Bureau of Circulations (ABC) of South Africa's Q1 2023 Consumers Magazines.

Image: Bizcommunity There were some good increases shown in the Audit Bureau of Circulations (ABC) of South Africa in some categories for Consumers Magazines in Q1 2023

Despite continuing shifts, with terminations, no submissions and resignations, the category is quietly starting to consolidate, with highlights from the Consumer and B2B categories as well as the Custom category showing up.

Consumer Magazines

There were several double-digit increases on the previous quarter in this category.

This includes Financial Mail in the Business and News sector, Marktoe in the Farming sector, SA Home Owner and Visi in the Home sector, GQ in the Male sector, Compleat Golfer in the Sport and Hobby sector and Cape Etc. in the Travel, Tourism and Hospitality sector.

Proving that there is still life in the Women’s General sector, five publications (of 11, with five decreasing on the previous quarter) showed upward movement, with Glamour and True Love, in double figures.

Both TV Plus (Afrikaans) and TV Plus (English) have been discontinued. These are the only two publications that were left in the Entertainment sector.

Arts, Culture and Heritage
Publication	Frequency	Free circulation	Total circulation	% change quarter	% change year
Jewish Life	Mtly	8,632	8,632	2.3%	-3.8%
Val de Vie Magazine	2xA	0	No Issue
Business and News
Financial Mail	Wkly, Fr	2,503	13,890	15.1%	7.6%
Forbes Africa	AltM	4,241	9,809	6.4%	2.5%
The Big Issue Magazine	Mtly	180	5,600	-24.5%	-15.9%
Conservation and Wildlife
African Birdlife	AltM	0	No Submission
Entertainment
TV Plus (Afrikaans)	F	0	Discontinued
TV Plus (English)	F	0	Discontinued
Family Interest
Huisgenoot	Wkly, Th	3,747	101,635	-3.5%	-19.8%
LIG	11xA	920	14,579	-2.7%	-26.3%
Plus 50	6xA	1,005	5,333	0.5%	-4.1%
The Crest	7xA	10,272	10,272	-0.2%	-17.2%
The Ridge	8xA	12,568	12,568	2.9%	-18.5%
You	Wkly, Th	1,943	51,682	-4.2%	-23.3%
Farming
Farmer's Weekly	Wkly, Fr	104	5,807	-9.5%	-19.4%
Grond tot Mond	Q	30,406	30,406	No Issue
Landbouweekblad	Wkly, Th	0	11,761	5.4%	-7.3%
Marktoe!	Mtly	15,922	15,922	24.5%	60.8%
Veeplaas	11xA	0	Changed Sector
Health & Wellbeing
Grow to Eat	3xA	2,252	11,715	-0.1%	No Issue
Odyssey Magazine	Q	0	Resigned
Home
Conde Nast House & Garden	Mtly	2,594	11,558	-2.2%	-1.2%
Easy DIY	Q	0	Resigned
Food&Home Magazine	Q	2,985	13,373	0.2%	New Member
Lose It,	Q	0	7,240	-24.7%	-34.2%
SA Home Owner	11xA	3,603	19,696	28.4%	-5.4%
Sarie Kos / Food	Q	0	12,739	-3.6%	No Issue
The Gardener / Die Tuinier	Mtly	5,573	23,331	-9.6%	10.2%
Tuis Home	8xA	0	62,273	-0.2%	-15.7%
Visi	6xA	2,265	12,103	17.7%	1.1%
Leisure
Let’s Braai / Kom ons Braai (former The Ultimate Braai)	Ann	0	No Issue		Reporting change
Life & Style	4xA	4,700	4,700	-2.1%	New Member
Male
GQ	5xA	2,408	5,431	10.2%	-0.4%
Men's Health	6xA	3,892	15,100		New Member
Popular Mechanics	Mtly	0	Ceased Publishing
Motoring
Bike SA	Mtly	0	Publication Closed
Car	Mtly	12,009	40,516	-1.4%	-6.0%
Driven Magazine	Mtly	7,647	7,647	-0.9%	12.2%
Parenting
Baba & Kleuter	Q	0	9,148	No Issue	25.9%
Baby's and Beyond	Q	7,337	9,847	3.6%	No Issue
Things to do With Kids	2xA	0	Resigned		New Member
Your Pregnancy and Baby	AltM	1,576	5,667	-7.1%	3.0%
Pets
Dog Directory	Ann	0	Resigned
Sport and Hobby
Compleat Golfer	Mtly	5,874	9,143	10.5%	53.6%
Kick Off	Mtly	0	Discontinued
Magnum	8xA	0	Resigned
SA Rugby	Mtly	1,637	9,489	-6.7%	-23.9%
Travel, Tourism & Hospitality
Cape Etc	3xA	4,098	7,308	10.3%	7.4%
Getaway	Mtly	1,838	13,499	-10.8%	-16.2%
go! Drive & Camp and Weg! Ry & Sleep	AltM	0	25,234	2.0%	-17.7%
Weg / Go Platteland	Q	0	16,269	-9.0%	-24.8%
Weg/Go	AltM	0	40,347	-2.7%	-19.6%
Woman's General
BONA Magazine	Mtly	2,786	16,014	11.2%	New Member
Fairlady	AltM	0	28,951	8.7%	-25.2%
Garden & Home Magazine	Mtly	4,113	15,118	-3.2%	0.0%
Glamour,	Q	6,597	14,188	22.1%	10.2%
Kuier	F	0	51,227	-6.4%	-21.6%
Rooi Rose Magazine	AltM	5,856	29,498	1.5%	13.6%
Sarie	AltM	872	54,991	-6.9%	-11.8%
True Love	AltM	0	10,812	29.0%	-38.5%
Women & Home Magazine	Mtly	7,887	29,099	-3.3%	3.3%
Women's Health	6xA	4,341	12,761		New Member
Total		197,183	953,928	-2.1%	-13.6%

B2B Magazines

As in previous quarters, the B2B category continues to deliver some good results.

Good gains came from the Agricultural sector, with Veeplaas and Stockfarm being the best in this sector. Engineering - Other, Health and Wellbeing (MIMS increasing on the previous quarter by 105.8%), Civil Construction, Management (Black Management Quarterly the highlight here) and Mining sector all had good increases.

The Industry sector was a mixed bag with three publications increasing on the previous quarter, one decrease, five no issues, one resignation, one termination and four reporting changes.

Agricultural
Publication	Frequency	Free circulation	Total circulation	% change quarter	% change year
OVK Nuus/News	4xA	4,755	4,755	0.0%	-4.0%
SA Graan / Grain	Mtly	20,927	20,927	-1.9%	-1.3%
SABI Magazine	AltM	0	Resigned
Stockfarm	Mtly	2,638	7,525	22.5%	16.7%
Veeplaas	11xA	3,725	8,612	22.3%	Changed Sector
Wineland	Mtly	3,125	3,196	0.2%	-1.0%
Architecture
Leading Architect & Design	AltM	6,718	6,767	-1.4%	-4.0%
SA Building Review	Ann	8,536	9,411	No Issue	2.0%
To Build	3xA	8,507	9,749	-0.8%	Reporting Change
Automotive
Taxi Guardian	Mtly	0	Terminated
Civil Construction
Construction World	Mtly	16,513	16,513	0.1%	12.0%
IMIESA	11xA	12,635	12,635	4.3%	10.9%
Communications
Future SA	4xA	0	No Issue		New Member
Nex Media	4xA	0	Resigned
SA Profile	Ann	8,693	9,767	No Issue	Reporting change
Service	Q	4,958	4,958	0.0%	0.1%
The Gapp Magazine	AltM	0	Resigned
Electrical Engineering
Electricity & Control	Mtly	13,440	13,440	0.2%	9.9%
ESI Africa	Q	0	No Issue		Reporting change
Sparks Electrical News	Mtly	14,159	14,159	-0.1%	9.2%
Engineering - Other
Capital Equipment News	Mtly	12,826	12,826	0.4%	9.7%
Dataweek	Mtly	2,800	2,800	0.3%	0.3%
MechChem Africa	AltM	10,217	10,217	4.0%	15.0%
Motion Control	Q	2,111	2,111	0.9%	5.0%
Plumbing Africa	Mtly	11,200	11,292	4.0%	17.1%
Refrigeration and Airconditioning	Mtly	6,942	6,956	-0.5%	3.7%
SA Instrumentation & Control	Mtly	4,411	4,411	3.5%	8.1%
Water & Sanitation Africa	AltM	7,990	7,990	4.9%	16.5%
Health and Wellbeing
Hi-Tech Security Solutions	8xA	4,275	4,275	0.9%	5.4%
Medical Chronicle	11xA	27,483	27,483	2.5%	15.0%
MIMS	Mtly	245	3,709	105.8%	1.2%
Modern Medicine Magazine	AltM	3,340	3,814	11.0%	2.9%
South African Pharmaceutical & Cosmetic Review	11xA	2,902	2,922	-2.3%	0.3%
The Specialist Forum Journal	11xA	11,645	11,645	-46.7%	-41.8%
Hospitality, Catering and Tourism
Meetings	AltM	4,709	4,709	2.0%	Reporting Change
Meetings	AltM	0	Changed Sector
Industry
Analytical Reporter	AltM	5,525	5,525	0.0%	1.9%
Cold Link Africa	AltM	4,101	4,108	-1.7%	-4.8%
Free State Business,	Ann	0	No Issue		Reporting Change
Gauteng Companies	Ann	0	No Issue		Reporting Change
KwaZulu Natal Business	Ann	0	Reporting Change
Lighting in Design	Q	7,400	7,400	3.3%	17.2%
Limpopo Business.,	Ann	0	No Issue		Reporting Change
LINKED by Jewellers Network	Q	0	Resigned	Resigned
North West Business	Ann	0	Reporting Change
Northern Cape Business	Ann	0	Reporting Change
Opportunity (Exploring Business Prospects in SA)	Q	0	Reporting Change
Opportunity (Exploring Business Prospects in SA)	Q	4,929	4,929	0.2%	0.0%
Resource	Q	6,350	6,350	-1.9%	7.2%
South African Business	2xA	0	No Issue		Reporting change
South African Food Review	11xA	3,705	3,749	29.1%	-16.4%
The Journal of African Business	Q	0	No Issue		New Member
The Responsible & Sustainable Tourism Handbook	Ann	0	Terminated
Western Cape Business,	Ann	0	No Issue		Reporting Change
Information and Computer Technology
Brainstorm	11xA	4,755	9,235	0.7%	4.6%
Management
African Decisions	Q	10,166	11,765	-2.9%	-6.4%
Black Business Quarterly	Q	44,433	44,692	19.9%	-0.7%
Blue Chip,	Q	0	No Issue
Business Day Earth	Ann	0	No Issue		New Member
Business Day Empowerment	Ann	0	No Issue		New Member
FA News	AltM	1,753	1,923	-34.1%	-34.3%
KZN Invest	Q	0	No Issue
Leadership	Mtly	42,258	42,428	6.5%	-7.0%
Money Marketing	Mtly	7,671	7,674	3.2%	-1.3%
South African Business Intergrator	2xA	8,578	9,883	0.7%	0.7%
Mining & Quarrying
African Mines Handbook	Ann	0	No Issue		Reporting Change
African Mining Inc. Mining Mirror	11xA	20,976	21,061	-0.2%	-10.5%
Earthbroker	Mtly	5,382	5,382	0.0%	0.0%
Engineering News & Mining Weekly	Wkly, Fr	10,066	12,703	0.1%	-5.4%
Inside Mining	Q	9,118	9,118	0.3%	36.4%
Mining Review Africa	11xA	0	No Issue		Reporting Change
Modern Mining	Mtly	13,974	13,974	2.5%	15.0%
Modern Quarrying	Q	6,805	6,805	5.0%	22.2%
Retail
DIY And Industrial Trade News	Mtly	10,108	10,108	-1.5%	-6.3%
Pharmacy Magazine (former Frontshop)	Mtly	16,725	16,725	5.9%	-9.4%
Spotong	AltM	0	Changed Sector
Transport and Logistics
Freight News Features	Mtly	5,749	5,950	-3.4%	1.9%

Magazines ABC Q4 2022: Magazine category looks up

Danette Breitenbach 22 Feb 2023

Custom Magazines

This category showed some good increases on the previous quarter. The highlight being Jet Club in the Retail sector. It is also the only magazine to show double-figure increases.

Despite this, while there were a few decreases on the previous quarter, the culling of the category continued, with four resignations, two no submissions, three changed publishers, two no issues, and one changed sector and one digital only.

Farming
Publication	Frequency	Free circulation	Total circulation	% change quarter	% change year
Dairy Mail, The	Mtly	1,207	1,211	4.3%	-45.4%
Health & Wellbeing
Fitlife	Mtly	0	Changed Publisher
Journal of Endocrinology, Metabolism & Diabetes SA	3xA	0	Resigned
SA Pharmaceutical Journal	10xA	0	No Submission
South African Medical Journal	Mtly	8,581	8,818	1.1%	-5.2%
Southern African Journal of Anaesthesia &Analgesia	AltM	0	Resigned
Home
Fresh Living	Q	0	Resigned
Living Space	Mtly	124	38,540	1.9%	17.7%
My Kitchen	Mtly	700	76,995	2.8%	18.9%
Industry Specific
Forum Tydskrif	Q	0	No Submission		Reporting Change
J S E	Q	12,666	14,471	1.7%	0.0%
Sea Rescue	3xA	0	No Issue		No Issue
Servamus	Mtly	45	7,603	-6.6%	-11.3%
In-flight
In Flight Magazine	Mtly	34,852	34,852	7.3%	47.8%
Leisure
Private Edition	Q	0	No Issue		No Issue
Taste	AltM	683	34,358	-0.6%	3.7%
Male
Man	Mtly	500	59,802	5.1%	38.5%
Tech	Mtly	500	33,590	4.0%	8.4%
Motoring
Motor	Mtly	0	Changed Publisher
Professional
De Rebus	11xA	0	Digital only
Retail
Club Magazine	Mtly	6,666	262,228	-2.6%	1.9%
Jet Club	7xA	0	262,650	12.7%	-6.9%
Sport and Hobby
Game & Hunt/Wild & Jag	Mtly	66,871	68,443	0.5%	-4.9%
SA Hunter/Jagter	8xA	0	Resigned
Soccer Club	Mtly	500	50,348	3.8%	16.5%
Sports Club	Mtly	570	103,461	6.3%	24.9%
Wildland Magazine	Mtly	0	Changed Sector
Travel, Tourism & Hospitality
Escapes	Mtly	0	Changed Publisher
Premier	Mtly	8,513	8,513	1.7%	23.8%
Rove SA	2xA	8,089	9,707	5.4%	No Issue
Woman's General
Balanced Life	Mtly	266	49,986	0.5%	7.3%
Youth
ClubX	Mtly	466	109,156	7.8%	34.9%
Kids Super Club	Mtly	490	73,516	4.7%	16.6%
Total		152,289	1,308,248	-12.4%	-8.8%

Free magazines

This category continues to quietly go about its business with Q1 2023 showing better results than the previous quarter, when there was only one increase on the previous quarter. Q1 2023 had three publications show an increase on the previous quarter, with three 0% increases/decreases and one decrease on the previous quarter.

Publication	Frequency	Total circulation	% change quarter	% change year
Botswana Advertiser.	F	99,965	0.0%	1.7%
Get It (Ballito to Umhlanga)	Mtly	11,965	0.0%	9.5%
Get It (Bloemfontein)	Mtly	6,890	0.0%	0.0%
Get It (Highway)	Mtly	11,779	-0.3%	20.2%
Get It (Jo'burg South)	Mtly	14,750	0.0%	0.1%
Get It (Jo'burg West)	Mtly	14,500	9.2%	-1.6%
Get It (Lowveld)	Mtly	6,200	0.0%	0.0%
Get It (Northern Suburbs Joburg)	Mtly	14,800	0.3%	-0.2%
Get It (Pretoria)	Mtly	14,673	0.1%	0.0%

Danette Breitenbach

About Danette Breitenbach

Danette Breitenbach is a marketing & media editor at Bizcommunity.com. Previously she freelanced in the marketing and media sector, including for Bizcommunity. She was editor and publisher of AdVantage, the publication that served the marketing, media and advertising industry in southern Africa. She has worked extensively in print media, mainly B2B. She has a Masters in Financial Journalism from Wits.