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Media inflation watch highlights pressure points
Inflation Watch, a service of IBIS Media Data, has released its figures for the first six months of 2010 for advertising agencies and media owners. The figures yield a multitude of individual trends and pressure points, with highlights for the six months against the same period in 2009.
Highlights
In 2010 Jan-Jun, All Media rates are +8.4% on the same period of 2009. Overall performance is +1.3%. Yet the MIW Index, the weighted cost per thousand of audiences/circulation, is +12.0%. The performance and cost per thousand figures have been skewed dramatically by Pay TV's good showing. The figures with this sector factored out give a very different picture of rates +7.9%, performance -6.9% and the key MIW index a massive +17.0%.
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