YouTube announces top 10 ads - led by Axe

Screengrab from AXE - Find Your Magic

Axe’s ‘Find your magic’ ad had over 1.65 million views. The ad pokes fun at the kind of person who thinks having six-pack abs is the ultimate achievement, asking why you would need a six pack when you’ve got unique attributes that make you you.

Second up, with some 1.45 million views was Fanta’s #FantaTastesLike : My Fanta Epic Taste Jam video. This animated ad takes viewers on a journey with six friends having a great day out and taking their Fanta with them.

Close behind Fanta with 1.4 million views, Knorr’s Love at first taste - this three-minute ad matched singles based on their taste preferences and then made them feed each other, with entertaining and heart-warming results.

Top ten ads for 2016

1. AXE South Africa - Find your magic - 1.65 million views

2. Fanta - #FantaTastesLike : My Fanta Epic Taste Jam - 1.4 5 million views
3. Knorr - Love at first taste - 1.4 million views
4. Always - #Like a girl - Keep playing (20”) - 1.35 million views
5. Coca-Cola South Africa - Brotherly Love #EnjoyTheFeeling - 1.34 million views
6. Dove - How old are you? - 1.25 million views
7. LUX - She who dares - 1.16 million views
8. Nedbank - Personal Loan Coach Dingaan Video - 1.13 million views
9. Old Spice South Africa - Block, Block, Block Block Odours for 48 Houuuuuuuuurs! - 1.11 million

10. MTN South Africa - #MyNightShift – one million views

YouTube has over a billion users, almost one-third of all people on the internet and every day people watch hundreds of millions of hours on YouTube and generate billions of views - 80% of its views are from outside of the US. YouTube has launched local versions in more than 88 countries and one can navigate YouTube in 76 different languages (covering 95% of the internet population).