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Power of electric
The biggest discriminator between the haves and have nots is whether they have access to electricity and water. This is the most important discriminator between the high and low LSMs...
The effect of electrification is so big because it lengthens the day!
Image source: http://www.samktmag.com/2-power-of-electric/
Without electricity the day starts when the sun rises and ends when the sun sets. Without electricity you wake up in the dark, get dressed in the dark, to make coffee you need to find some heat. At night you cannot read after sunset, nor can you watch TV. Just doing homework is a problem and has an effect on education levels...
Click here to view the article in full, and here for more information on the authors' availability to do keynote talks at company strategy conferences.
*Note that Bizcommunity staff and management do not necessarily share the views of its contributors - the opinions and statements expressed herein are solely those of the author.*
Source: SA Marketing Magazine
SA Marketing Magazine is a joint effort by Neil Higgs and Erik du Plessis to provide marketing insights for companies to use as the basis for marketing strategies.
Go to: http://www.samktmag.com/
About Erik du Plessis and Neil Higgs
Erik and Neil are the 'old folk' of marketing, with a mountain of experience between them. They love watching brands grow, have seen brands die and have consulted with nearly every major brand in SA at some stage. They have published papers in accredited journals, won awards and are honorary members of AMASA and SAMRA. They've also talked at major international conferences as well as local keynote talks on the state of the market.