SA glitters at PR Gold World Awards in London

South Africa won the gold awards in the categories "Arts" and "Overall Institutional" respectively. The campaigns "Curtain Up! Act 1" developed by The MAVERICK Group for the Johannesburg Youth Theatre and "Makoya Moola: Rands you can Trust", were the outright winners in each of these categories.

In total, 29 programmes from 11 different countries have been awarded the 2005 IPRA Gold World Awards for Excellence in Public Relations in 23 categories. Awards were made to entries from Australia (1), Germany (1), Israel (1), Japan (1), Netherlands (1), Pakistan (1), Poland (4), Russian Federation (2), South Africa (2), Turkey (1), UK (4) and the USA (10).

The competition's international jury, composed of 44 senior practitioners from 26 countries, completed its adjudication of 239 entries in Istanbul on 25 June 2005. Criteria used by the jury included the competence and quality of each entry demonstrated in terms of research, planning, execution and evaluation, the clarity of messages, creativity and ethics, as well as local conditions in the country of origin.