Two firms join to measure corporate reputation

LexisNexis provides its web-based, analytics dashboard, which combines advanced text-mining capabilities, tone analysis and interactive graphical indicators, to monitor and measure reputation on a real-time basis in local and global print, broadcast and online news based on Reputation Institute's renowned dedicated RepTrak methodology.

"With our state-of-the-art technology and mix of press, web, social media and broadcast content, we are delighted to have developed this solution with Reputation Institute's best-in-class approach of cross-stakeholder reputation, which will help South African firms protect their brand, anticipate reputation risks and take back control of their reputation," said Donovan Byrne, manager of LexisNexis' International Online Services.

Dominik Heil, Reputation Institute South Africa's MD, added, "As one of the world's leading reputation consulting firms, we wanted to apply its experience and know-how into interactive key performance indicators on a company's most valuable intangible asset: its corporate reputation. It is an important competitive advantage to have a snapshot of an organisation's media impact and so we are delighted to offer clients this new product.

Vital tracking can be done with the dashboard, enabling greater stakeholder insight and more effective in-depth analysis, as organisations develop sustainable reputation strategies that build trust across stakeholders."

For more information, go to www.lexisnexis.co.za.