We dealt with managing events within the hospital which included planning and implementing an events calendar that included birthday celebrations, memorial services and events that coincided with special days in the medical calendar amongst other things.
Preparing the hospital newsletter was chief amongst the tasks I admired as it afforded me the opportunity to practice my journalistic skills.
Internal communication has shifted from the days of human capital discovering new information regarding developments in the company on notice boards and having foremen or supervisors relay messages derived from senior management as witnessed within communication in autocratic leadership. Internal communication is now more about engagement in an effort to clear all the noise that may distort the message from sender to receiver.
Organisations put a lot of effort on external communication while neglecting their most prized asset, which can literally make or break the entity in a matter of minutes. Neglecting internal communication can have dire consequences as witnessed in the platinum belt, where mining companies' production was gravely affected. We tend to associate internal communication with the human resource function, thus getting things completely messed up.
Through internal engagement, organisations may identify individuals with the right characteristics for a more advanced role. Organisations may save valuable time and resources training a new person for a senior position while capable leaders work their potential away in cubicles. It is time for brands to think outside the box by encouraging their communication teams to look into internal communication and leverage the many opportunities that can be harnessed through this discipline.