Howard Audio tells musical stories for SA Tourism

"The brief was to compose a very delicate and emotive soundtrack," says Adam Howard, composer. I used a simple piano layered with strings, all based around a simple theme.

The films are shot in a very reflective way - and the soundtrack had to echo this while conveying a sense of hope and inspiration. I think we achieved this balance very well."

The family and friendship groups were sourced and filmed live in four different locations. Velocity Afrika shot the campaign with Mpho Twala directing.