kulula, first runner-up in international social media competition

It competed alongside airlines such as Swiss International, American Airlines, TAP Portugal and Volaris, presenting its case study on its new look and booking process with Sabre solutions and how it used social media to manage its customers' expectations.

The awards celebrate the best airlines, airports and travel solution providers in the important sphere of social media.

Dedicated social media team

The airline's successful result, in the 'Best Use of Social Media to Drive Customer Service' category, is owed to its dedicated social media team who managed to answer every post, tweet and comment made about the new look. The overall winner in this category was American Airlines.

Nadine Damen, marketing manager of kulula.com says, "We are delighted with the result of 1st Runner Up in this global competition and are so proud of our passionate team whose commitment to please clearly stood out."

The awards received 50 nominations, with 21 candidates going on to qualify as finalists to compete for the top three positions across five award categories. Finalists competed for public votes, which totalled over 25 000 in just two weeks and had to submit presentations to the judges. The winners were chosen based on votes and judges' scores.