AAA launches version 2.0 of Digital Bootcamp

As the director of Search Online Consulting, a digital agency based in Johannesburg with an international client base, Sauer has worked with over 200 different organisations and has taken companies from the fear of entering the digital realm to being mavericks in the online space. He is also a lecturer in online and digital marketing at the AAA and Wits Business School.

"It's always useful having a fundamental understanding of digital marketing, but there comes a time when a little more knowledge is needed in order to make some well-informed tactical decisions. This set of focused Bootcamp classes fulfils that need. This course is designed to help understand key areas of digital marketing as well as how to plan, implement and measure strategy in each area," he says.

Sessions

The format is structured into three morning sessions from 9am to 1pm:
6 September - Digital Media Buying

• The different channels for Digital media buying
  
• Learn why Google paid advertising is so powerful
  
• Understand how to set objectives for a paid campaign and meet them
  
• Building a paid advertising campaign from the ground up
  
• Tips on how to get the best Cost Per Click/Impression

20 September - Search Engine Optimisation (SEO)

• How Search Engine Optimisation is evolving
  
• How to plan a SEO strategy
  
• SEO implementation
  
• How to measure a SEO Campaign

27 September - Reporting

• How strategies in digital marketing link
  
• Understanding goals to measure progress and selecting measurable metrics that will help measure progress
  
• Building a report

All sessions take place at the AAA School of Advertising campus in Randburg and cost R500 per session.

To book, contact Gail Mingard email az.oc.bhjloohcsaaa@mliag or tel +27 (0)11 781 2772.