![Today, Halo and Demographica announce a new specialist agency, Second Rodeo]], headed up by Mike Stopforth (left). Dean Oelschig, managing partner and founder of Halo (right) says they will work as a group but ultimately, each agency will be an individual specialist](https://biz-file.com/c/2505/772543-64x64.jpg?2)
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![Today, Halo and Demographica announce a new specialist agency, Second Rodeo]], headed up by Mike Stopforth (left). Dean Oelschig, managing partner and founder of Halo (right) says they will work as a group but ultimately, each agency will be an individual specialist](https://biz-file.com/c/2505/772543-300x156.jpg?2)
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Google's Newspass, another salvo in the battle for paid-for content domination
The web's been in a flap over stories about Google's new paywall initiative, Newspass, set to launch later this year. The Internet megalith believes it may just have found the answer to news companies' prayers. Local media and web experts are less convinced.
Italian newspaper La Republica had geeks around the globe in a spin and piqued the interest of the world's media when it announced that Google was in beta phase with developing a content payment system for publishers called Newspass.
For days Google didn't acknowledge the report, but a spokesperson did tell the New York Times, "We've consistently said we're talking with news publishers about ways we can work together, including whether we can help them with technology to power any subscription services they may be thinking of building."
Continue reading the full story on www.thedailymaverick.co.za.
Source: Daily Maverick
Daily Maverick is a unique blend of news, information, analysis and opinion delivered from our newsrooms in Cape Town and Johannesburg, South Africa. There are many ways to describe exactly what we do (and for the price of a cup of coffee we’re capable of talking your ears off about it), but the best way to understand the end result is to experience it. Every part of Daily Maverick is free-to-air and no payment is required, although free registration is required for a small subset of functions and pages.
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About Mandy de Waal: @mandyldewaal
Editor, writer and researcher. *Editor of #TheFutureByDesign & The Africa Annual *Published in Africa's Greatest Entrepreneurs *Published in Rolling Stone Magazine, The Guardian (UK), Daily Maverick, Finweek, Mail & Guardian, City Press, Rapport, Moneyweb, Noseweek; Brainstorm Magazine; ITWeb, and MarkLives. *Before becoming a full time writer, de Waal founded brand agency Idea Engineers, and led the Cape Town office of Text 100.