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Changes for Koenderman's digital workshop

“Cracking the Digital Code”, Tony Koenderman's series of workshops about online marketing, has been restructured into a single 1½-day conference in response to public demand. The programme is unchanged, but now will take place 18 - 19 September 2008, finishing at lunch time on the second day.

“Many potential delegates said they could not commit to three days on three successive weeks, but would be able to set aside time if it was condensed into a single package,” says Koenderman. “This was even more important to people from coastal centres like Cape Town or Durban, who were faced with paying for three air fares instead of one.”

The event is planned as a practical, hands-on discussion of how to conduct your marketing using new media - Internet, cellphone and other digital media. An impressive lineup of speakers will set out to explain the what, the why and the how-to of online marketing. “We propose to present some cutting-edge ideas and practical advice. Our intention is that you should leave this programme with a list of things you can put into practice immediately.”

Under the microscope will be:

  • how to use social media to your advantage;
  • how to handle the opportunities and pitfalls of mobile phone marketing;
  • what to do about display advertising on the web;
  • search engine optimisation;
  • building your brand digitally; and
  • why digital media matter to South Africa.


  • Google country manager Stafford Masie;
  • Longtail MD Ingrid Rubin;
  • Vodacom portfolio manager for social media, Vincent Maher;
  • Mobilitrix CEO Chris Rolfe;
  • CEO Russell Hanly;
  • e-Marketing consultant Japie Swanepoel;
    Quirk eMarketing CEO Rob Stokes; and
  • World Wide Worx MD Arthur Goldstuck.

For more information, go to or . To register, email .

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