After Reels launched in the US, “creators such as Kurt Tocci (and his cat, Zeus) shared original comedic skits, author and Bulletin writer Andrea Gibson offered a reading of their published poetry, Nigerian-American couple Ling and Lamb tried new foods and dancer and creator Niana Guerrero do trending dances, like the #ZooChallenge,” says a post on the meta newsroom.
According to the post, Reels is their fastest growing content with half of all time on Facebook and Instagram spent on watching videos.
“We’re focused on making Reels the best way for creators to get discovered, connect with their audience and earn money. We also want to make it fun and easy for people to find and share relevant and entertaining content,” says the post.
In sub-Saharan Africa, Reels is now available in this coutnry as well as Malawi, Lesotho, Zimbabwe, Zambia, Swaziland, and Namibia. It is also available in Uganda, Tanzania, Kenya, Rwanda and Burkina Faso as well as Nigeria, Guinea, Ghana, Cape Verde, Mali, Cameroon and the Seychelles.
The platform has also provided a number of different opportunities for creators to earn money for their reels.
The Reels Play bonus program is part of their $1 billion creator investment, pays eligible creators up to $35,000 a month based on the views of their qualifying reels. In the coming months, it is expected that the bonus program will be expanded to more countries.
Direct monetisation options comes from building on their deep experience in helping creators earn meaningful income from their monetisation products, such as in-stream ads and Stars, the platform is building direct monetisation options for Facebook Reels through ad revenue share and fan support.
Expanding tests of Facebook Reels Overlay Ads to all creators in the US, Canada and Mexico and to more countries in the coming weeks starting with two formats: banner ads that appear as a semi-transparent overlay at the bottom of a Facebook Reel, and sticker ads: a static image ad that can be placed by a creator anywhere within their reel. Any creator in the US, Canada and Mexico who is part of their in-stream ads program is automatically eligible to monetise their publicly-shared reels with ads.
By mid-March, these tests will expand to creators in nearly all countries where in-stream ads are available.
The platform is also launching brand suitability controls, including Publisher Lists, Blocklists, Inventory Filters and Delivery Reports for Banner and Sticker Ads in Facebook Reels in every region they are available, giving advertisers more control over how their ads appear in places they don’t consider suitable for their brand or campaign.
They have been testing full-screen and immersive ads in between Facebook Reels since October of last year, and will roll them out to more places around the world over the coming months. Just like with organic content on Facebook, people can comment, like, view, save, share and skip them.
In addition to the features announced last year, creators around the world will be able to access:
Over the coming weeks, the following updates will be rolled out to make it easier to create and discover reels in new places.
The platform is also exploring ways to make it easier for creators to share Reels to both their Facebook and Instagram audiences, such as crossposting.
