Subscribe & Follow
Trending
Jobs
- Digital Acquisition Specialist Cape Town
- Freelance Social Media Manager and Designer Johannesburg
- Digital Archive Intern Cape Town
- Digital Marketing Assistant Cape Town
- Digital Communications Coordinator Cape Town
- Operations Manager - Business Development Pretoria
- Digital Marketing Intern Cape Town
- Head of Digital Johannesburg
- Sport Reporter - Rugby and Cricket Johannesburg
- Graphic/Digital Designer Johannesburg
How MyBroadband helps South African ICT companies to grow
![How MyBroadband helps South African ICT companies to grow](https://biz-file.com/c/2009/575284.jpg)
To ensure companies get the best return on investment (ROI) on their marketing spend, MyBroadband has a simple strategy:
- Find the right audience for the company’s products and services.
- Design a message that will resonate with this audience.
- Distribute this message to the audience through MyBroadband’s digital and social media channels.
An important ingredient in this strategy is to tell the target audience, which problem is solved instead of just telling them about the products offered.
This message is tailored to engage the audience and tell them how the products can add value to them and their company.
It is then distributed to the right audience through MyBroadband’s digital and social media channels using the latest targeting tools.
The results from these campaigns are excellent. They create excellent brand awareness among the desired audiences and experience far higher engagement rates.
Case study – mobile app development company Codehesion
Codehesion partnered with MyBroadband to increase the company’s brand awareness and to send potential clients to its website.
The target audience is business owners and executives who are the ICT decision-makers in their company (CEOs, CTOs, CIOs, and IT managers).
The campaign created a simple message to tell the target audience about Codehesion’s strengths and how they can help companies to get a world-class mobile app.
To distribute this message MyBroadband used a combination of sponsored content, newsletters, social media promotions, and mobile banners.
The results were exceptional. MyBroadband sent a large number of business owners and executives to Codehesion’s website, which resulted in many qualified leads and millions of rands in business.
The image below shows the performance of Codehesion’s marketing campaign on MyBroadband.
- Dominate the South African tech landscape with MyBroadband04 Jul 11:58
- Last chance to register for the 2024 Cloud and Security Conference26 Jun 12:47
- Where South African companies spend their marketing budgets - 2024 Report20 Jun 10:46
- BusinessTech achieves best-ever Q1 performance in 202413 Jun 13:19
- Reach South African investors with Daily Investor sponsored articles05 Jun 11:17
![](/res/img/s.gif)