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![Today, Halo and Demographica announce a new specialist agency, Second Rodeo]], headed up by Mike Stopforth (left). Dean Oelschig, managing partner and founder of Halo (right) says they will work as a group but ultimately, each agency will be an individual specialist](https://biz-file.com/c/2505/772543-300x156.jpg?2)


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Today, the modern world that we are currently navigating our way through is one that is paved to the edges with modern marvels like digitalisation and technological advancement. These modern marvels have found their way into just about every aspect of life as we know it, including of course the way that we do business. Modern businesses and modern consumers are thriving in a world that is getting more and more used to the convenience and efficiency of now always having digitalisation right at our fingertips.
Now that modern consumer expectations have evolved, so too has the approach to marketing. This modern approach to marketing is one that has evolved confidently and comfortably. And, most importantly of all, this modern approach to marketing is one that has without a doubt been propelled forward by the expectations and preferences of modern consumers. Modern consumers are all about convenience and efficiency, so it comes as no surprise that they are most drawn to and positively responsive to key innovations that encompass those values to their very core.
Welcome to the era of the digital marketing boom. Digital marketing has been on the rise for a few years now, however it is now more powerful a force in the advertising and marketing landscape than it has ever been. Companies like Hesk.com.au have built their very foundations atop a basis of assisting businesses and entrepreneurs alike to make the most of digital marketing concepts from the onset. The era of digital marketing is well and truly in full swing and we are just now seeing it begin to unfold, coming into its own and establishing its position as a steadily growing powerplay.
Digital marketing is powerful, of course, however it is also an approach to advertising and marketing that is, more than anything else, always evolving. Digital marketing today is strong and capable, however what is most exciting of all is the realisation that while this is true, tomorrow digital marketing will be even better. And so on and so forth the evolution will go, unfolding as it continues to find its place. Digital marketing still has a lot to give and this is an exciting point to note. The best from digital marketing and beyond is yet to come. What is not to love about that? Watch this space.