Trending
6 tips to help scale up your small businessGrant Lapping
Honor rises to number one in China with excellent Magic6 ProLindsey Schutters
Elections 2024
Advertise your job ad
Jobs
- Key Account Manager Roodepoort
- Junior Digital Business Writer Roodepoort
- WordPress Website Designer/Graphic Designer Johannesburg
- Paid Social Media Specialist Johannesburg
- Social Media Manager Cape Town
- Senior Account Lead - SHAREit Johannesburg
- Senior E-commerce Manager Cape Town
- Copywriter and Content Producer Cape Town
- Delivery Director Sandton
- Digital Media Campaign Manager / Buyer Durban
UK Internet benefits from ad downturn
The latest figures from online advertising company, LemonAd, which monitors all advertising across a sample of 407 UK sites, reveal the number of adverts on the web has increased by 6% month on month.
During this time of economic downturn it seems that more and more advertisers with restricted budgets are turning to the internet as a more cost-effective means of maintaining their marketing presence.
The number of individual advertisers has increased by 6% and the number of campaigns also increased slightly, up 4% on last month.
I ask myself if these figures coming from the UK are accurate, if it indicates a short term trend and if it applies to South Africa. The truth is probably that a shock rippled through the industry a few months ago when all media predicted an advertising slump, everybody cut back spending and now these latest figures is just a correction and maybe a rampup for Christmas.
Source: MediaGuardian.co.uk
