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Digital News South Africa

Incredible Connection launches ISP

South African computer and technology retailer Incredible Connection last week launched its own fully fledged Internet service provider (ISP), Incredible Live, in conjunction with Internet Solutions and Branded Internet, as a way of retaining ownership of the relationship with customers.

While Incredible Connection is selling the boxed ISP connection pack, Internet Solutions is providing the complete Internet infrastructure, and Branded Internet is supplying the ISP management systems, support call centre and overall customer management.

Dave Hirsch, merchandise director at Incredible Connections, says, “We are very excited to be launching our own ISP product. iLive will be completely customer focused and an added benefit to our customers.”

Bruce Henderson, GM of broadband at Internet Solutions, says, “This deal is an incredible opportunity for us because it has opened new markets for Internet Solutions. IS has traditionally focused more on the corporate market and partnered with our channel partners to gain penetration into the consumer and SMME sectors. By partnering with Incredible Connection we are now able to deliver our tried and tested services to a massive consumer market.”

Henderson continues, “Together with Branded Internet and Incredible Connection, we are now able to reach a market that we have in the past not directly targeted. We are now able to combine the support expertise of Branded Internet with IS’s infrastructure to deliver a best of breed consumer product. By aligning these aspects with the well known Incredible Connection brand, we are expecting massive take up.”

Lance Terner, CEO of Branded Internet says, “Incredible Connection is the first client that will be using our ADSL self install software (Syncro). Now that Telkom is making ADSL self installation available to consumers, they can save over R400 on their installation. This is an ISP industry first.”

Syncro is available for dialup users as well.

For more information, go to www.ilive.co.za.

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