Creating content should not be based on how well the sentence is structured, or how a search engine will find it. Content is written by people, for people, not search engines. Perfection is only a temporary "phase" online anyway, as the rules of engagement keep evolving, just like the audience.
This is not to say you should publish sub-standard content, rather get the piece published, you can edit, condense, expand and contextualize a couple of hours later. Read what you've published, then decide what needs to be fixed.
Infographics are generating 45% more search volume and traffic than most content online - Why? I'll tell you, information x image = Informative image that is easy to understand, identify, and SHARE! It contains data in pictures, and I'll let you in on a secret here, the brain naturally retains more information from an image than it does a 1000 word article.
But my point is this; your content marketing efforts should include social "versions" that can support. Collaborate, cement and amplify your content marketing campaign. The most consumed content on Facebook is VIDEO, so consider short 1 min inserts that natively support the other content, or supplement with an image that can be quickly imprinted and shared.
If you are authentic, then your content will naturally reflect that.
This algorithm is set to amplify the usefulness of the internet as this is primarily what people search for, useful relevant information. You don't need the knowledge graph to make this work though, just publish some good quality how to content. Assuming search volumes are in sync, if you were a baker, I would opt for "How to make butter cream icing like a pro", and link that article to another one with "Icing ideas for buttercream icing"....
You can see where I am going with this right?
In the early morning the web has dew drops all over it, these would be the data points, but when a fly lands in the web, the spider is able to identify by that web she built, where the fly is caught. She quickly moves towards they prey to immobilise it. That's how SEO works. It's a spider web of security for your site and all the people to come to it, and can find it.
How much of your content marketing efforts should be focused on SEO?
Tracking where your traffic comes from is a great start, so you would go to Google Analytics and then to audience acquisition and then to the overview. You are able to track seven traffic sources from Google Analytics.
Don't rely solely on search because that would be impeding any marketing efforts. SEO is not just Google, neither is content marketing. RiteTag and RivalIQ are perfect for social media monitoring and amplification, and Facebook has insights you could delve into, just be cautious of the seven day data cycle. G+ is however a great tool for authenticity and authorship.
There are eight different formats you could create that have SEO value to your content marketing campaign, like video's, article's, infographics, free e-books & PDF's, how to guides, expert interviews, embed Tweets and memes.
The gravy train for businesses and brands in Facebook is over. Brands and agencies have long exploited the social algorithms, from both ends, by spamming the audience with far too many organically seeded over promotional posts, charging clients stupid amounts of cash for "posts" to the audience based on the average of 0.04% CTR.
That's all in the past now, the search giants woke up, know what is happening and will be swift with penalisation. The penalty? Only 10% of ALL over promotional posts will ever be seen by your audience, unless you pay for the audience to see it.
Search wars defines and outlines all the changes that have occurred within Facebook and Twitter, as well as the penalties and other titbits of useful info.
As I work with news publishers, we have some great examples of good content marketing. We all know the Oscar Pistorius saga, every time he makes it back in the media spotlight, all the old content on the site gets a new insurgence of traffic.
This is the long tail effect of content marketing. If you're really savvy you will anticipate the wave of interest and be prepared with social media amplification content, if you provided this "social content" as a new spin, on an old tale, the search volumes in my experience have sky rocketed by +- 200% for about 48hrs.
With a water tight lateral content strategy, you could retain and or re-target half of that new audience.