NAB Digital road show launches Durban offering

The extended retail advertising solutions include Store Locator and Local Pages technology solutions. A Localised Video platform for advertisers has also been launched, which converts online traffic into in-store traffic. Other services include a partnership between NAB's digital catalogue aggregator Dealfinder and Gumtree, as well as third party offerings Free Fi and advertising on BBM.

Showcasing new offerings

With exclusive partners in the US, Where2GetIt, the Store Locator and Local Pages solution offers hyper local websites for retailers by branch; accurate geocoding (the process of converting street addresses or other locations to GPS coordinates); driving directions; is customisable for mobile, tablet and social networks and shows consumers the closest stores to them.

NAB Durban's Key Accounts Manager Kirsty Hayman says, "Events such as these are a great way to network, brainstorm, showcase our new offerings and highlight that we offer cross channel solutions across media platforms."

The Localised Video offering provides retailers and businesses with the ability to personalise ads and deliver hyper-local, micro-targeted campaigns across multiple screens through YouTube. This enables scalable personalisation of cost effective video ads by automatically inserting localised content, significantly increasing relevancy and response rates.

The Dealfinder and Gumtree offering increases the online advertising opportunities available to brands, enabling advertisers to obtain a much larger audience. With a combined, duplicated audience of 7.95 million unique browsers across NAB's Local News Network, Dealfinder and Gumtree, prime ad unit spaces are available across these platforms.

Using BBM

Free-Fi is 'sponsored data' and offers free and unlimited Wi-Fi access to end users without any of the disadvantages of current paid-for or limited data Wi-Fi models. Mobile and desktop advertising is delivered directly to consumers via their device based on the amount of data or time they have consumed. Users will automatically reconnect the next time they are within the area.

BBM (BlackBerry Messenger) enables consumers to connect brands, businesses and advertisers to an engaged mobile audience with over 90 million monthly active users across BlackBerry, Android, Windows Phone and iOS smartphones. Unlike most IM applications, BBM is considered private. There is a definite advantage when contacts are required to be invited or a PIN must be used for users to communicate with each other. Taking privacy into the advertising space and allaying any fears about privacy in channels sets BBM apart within the market.

"We had a good turn out from clients, media and digital agencies. The response so far has been positive and we're excited to grow each of these offerings exponentially this year," concludes Hayman.