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"I am excited and look forward to representing the campaign as an ambassador against abuse," says Bieber. As evident in a large number of her photographs, she has strong feelings against abuse. Her recent award-winning photo of Bibi Aisha, who was disfigured as punishment for fleeing from her husband's house in Afghanistan, appeared on the cover of Time Magazine, advocating this.
"Her photography highlights the horror of abuse and our need to fight against it," says Andre Oberholzer, group head: corporate affairs Sappi. "It is only by exposing all forms of abuse to the harsh light of public awareness that abuse can be stopped. We are honoured to have Jodi onboard. This is an exciting new development in our drive to raise awareness and to motivate society to take action against abuse."
For more, go to www.stopabuse.co.za/projects/sappi.