The foundations for Empire were cast last year by Brkic and his team and after various 'housekeeping' issues were sorted amongst his shareholders, he's ready to launch. Known for their arrogance, innovation and cutting-edge journalism in the business publishing world with Maverick, now on its 23rd issue, Brkic hopes to do the same with Empire.
The first issue will hit the streets 5 November, similar in size and content attitude to Maverick, but with its own personality, Brkic explains. Top columnists are being sought, with Peter Bruce and David Bullard confirmed. Former The Media editor Kevin Bloom will head up the editorial team along with Brkic and Phillip de Wet who are editor and deputy editor respectively of Maverick.
The revenue model is an advertising revenue one, as well as bulk subs and retail sales. As with Maverick, Brkic hopes to attract mainstream brand and lifestyle advertising, as well as that from the media industry, for Empire.
"We are going to redefine the media space," Brkic asserts. "We are going to make it sexy to be in the media space again."
Editorial focus will include the innards of media deals, boardroom chatter, the people, the editors, top columnists, and of course the raging controversies.
"This is a hot and interesting space. A sexy space. A space that people want to read about. Media is about more than just business. This is a very important time in the history of media in South Africa," he told Bizcommunity.com.
It won't be all fun and games and personalities - the onslaught on media freedom is a serious cause for concern in the media industry, as a free press is the guardian of democracy. It is this platform that the Empire publishers are hanging their hat on.