The publication is aimed primarily at small and medium sized companies, as well as all those would-be entrepreneurs desperate for information on how to get going in business, how to keep going in business and how to get rich out of business.
It has long been critical for some publisher somewhere to start talking to this market because, as Clem Sunter put in years ago, employment in South Africa is not being created by the big listed companies but rather by the small and medium sector as well as one-man-band entrepreneurs.
Editor Peter Delmar has done an excellent job on the first issue which has a lot of case-history content - something critical to emerging small business.
Along with this first tabloid edition inserted into the Sunday Times is a website offering more advice, more guidance and more content. Good thinking.
It is not often that one can get excited about things that newspapers do, because most of the time they're just re-inventing wheels and re-packaging old ideas. But, this time here is something that is refreshing, pertinent, relevant and very useful to all those people who don't work for listed companies and multi-national conglomerates but who have little businesses that are making South Africa great.
And for those cynics who think I am positively gushing over this new Sunday Times product because I work for Sunday Times, I don't write for the paper anymore nor do I have anything to do with it since the advertising department cut off my free contributor's Sunday Times subscription because they were annoyed that I had made a speech at competitor's function.
So, while they might be a petty, childish bunch to work for, they do occasionally come out with a stunning product that deserves all the praise and support it can get.
