The agency's strong creative pitch and its proven success with previous branding and communication projects for the bank clinched the deal, said Gary Harwood, director of HKLM. "It's a tremendous honour and an affirmation of our branding capabilities and we're all very excited about taking our existing relationship to a new level."
Michelle Chowles, senior manager at Nedbank added, "We are very pleased with our appointment and believe that as our current 2D/brand consulting agency, the new appointment will bring much benefit through the integration of both 2D and 3D disciplines. The agency's proven track record and clear understanding of the brand makes it a perfect choice."
