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The SABS last week released a statement in which it mentioned that a number of companies in the country had "violated its legislation by appending the SABS mark of approval on their products without going through the proper certification process" - and one in the news, again, for all the wrong reasons, was DJ Sbu's company that manufactures an energy drink.
Only recently the man himself was on the cover of Forbes magazine... NOT! and then said that he was "extremely disappointed in Forbes' Chris Bishop (the editor) for issuing a statement to the effect that the cover was a fake and the magazine knew nothing about the cover itself or the product.
That's a new one... retweet an image that you know is fake and then be "extremely" disappointed when the magazine's editor points out that the cover is indeed, fake.
He was also on the wrong end of the SABC for using his show to promote his company's product...
Sbu is quoted as saying "I don't conform to the rules".
He might, however, just find that not conforming' could be costly.