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The Loerie Awards 2007 News South Africa

It's the end of the South Coast as we know it...

Set to the beat of the REM song, It's the end of the world as we know it!, TBWA\Hunt\Lascaris creative directors Hennie Stander and Adam Weber remind all on the Loerie bus this weekend how to survive Loeries – feel free to singalong with your colleagues… one, two, three…
It's the end of the South Coast as we know it...

It's the End of the South Coast as We Know It

    That's great, it starts with a street parade, cheap metal birds, snakes, a green aeroplane – Orange Boy is not afraid. Sugar cane and bunny chow, listen to your stomach churn – Judges serve their own needs, regardless of your own needs. Light a bong, speed, tik, coke, sober no. Ladder Foley clatter with fear of height, stage fright. Wired in the Wimpy, represent the games in an industry for hire and a caravan site. Hired car, coming in a hurry with the Loeries breathing down your neck. Team by team reporters baffled, headhunters, tethered crap. Look at that drunk creative, fine then. Uh oh, overflow, population, burger and beer smoothie, but it'll do. Tennis. Save yourself, serve yourself. Advertising serves its own needs, listen to your heart bleed. Tell me with the rapture and the names up in lights – right. You vitriolic, plagiaristic, scam, fight, three finalists, feeling pretty psyched.

    It's the end of the South Coast as we know it.
    It's the end of the South Coast as we know it.
    It's the end of the South Coast as we know it. And I feel fine.

    Sunday night – TV hour. Leave Keg, need a shower. Cash to burn, return, listen to yourself churn. Locked in uniform and name burning, poor whites sub-letting. Every category escalate. Automotive second-rate. Light a issue, light a purpose. Kak MC – Step down, step down. Watch the weed crush, crush. Uh oh, this means more beer – cavalier. Strike a match and steer clear! A tournament, a tournament, a tournament of lies. Offer me shortlists, offer me bronze or silver alternatives and I decline.

    It's the end of the South Coast as we know it.
    It's the end of the South Coast as we know it.
    It's the end of the South Coast as we know it. And I feel fine.

    Farquar hate mail, flash camera, catch Joburg out – Sun Tide Baseline coastal chic, click! Mugg & Bean, Chinas, after party Johnny Rockets, Ocean Basket pre-drinks, head hurt, vein pop, sun burn – eina, eish! Got to be seen, another party, cheesecake, bonehead, Dutchman, jelly bean, boom! You symbiotic, indistinguishable, slam, brown neck, right? Right.

    It's the end of the South Coast as we know it.
    It's the end of the South Coast as we know it. I'm only human and I feel fine...fine...

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